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Why Inbound Marketing Works

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Just recently, Eric Schmidt, the former CEO of Google stated that there is more content being pushed out in 48 hours than what was produced from the beginning of mankind to 2003 combined.

 

Remarkable, right?

Because of the noisy world we live in, consumers are inundated with content and are now ignoring traditional, interruption-based marketing methods and choosing when and where to interact with brands. Now, more than ever before, consumers research online, decide when and where to connect with your business and then make informed decisions. As a business, it is now your job to meet the user where they’re at and nurture the relationship in a relevant and effective way—the right message, in front of the right people, at the right time. As you might be aware, accomplishing this is no small feat.

It requires an online system that fills the pipeline with new leads, and nurtures these leads through conversion. To make this happen, businesses and brands are using specific tools such as, blogs, keywords, social publishing, forms, call-to-actions, landing pages, email, workflows, smart content, analytics, and social monitoring.

Yes, it sounds like a lot of moving pieces, but in the end it all comes together to create a really smart and effective inbound marketing strategy.

 

Here are 5 reasons why inbound marketing works

 

1. Build relationships with users

People want to know that they matter and feel valued. And since content is king, the quickest way into their hearts is to put the right content in front of the right people. Not only is this a sure way of keeping users coming back but it’s a great way to gather more information on who exactly is your target market.

2. Cost effective

Sure, there’s an investment that has to be made to get your website, email marketing and social media up and running, but it’s exactly that—an investment. The long term results is what makes inbound marketing intriguing as statistics say that inbound marketing cost 61% less than outbound marketing for businesses.

3. Lasting impressions

Referrals are still a major building block for any businesses so why don’t you give your users something to talk about? Statistics show that over 60% of people feel better about brands that give them custom, personalized content and therefore are more likely to make a purchase.

4. Proven ROI

The amount of money that businesses and brands are wasting in a 2017 world is unthinkable. To scale your business and increase your revenue, it’s more imperative now than ever before to know where your money is being spent and what’s working. When inbound marketing is done right, you’re able to contextualize your data in order to shift marketing efforts according to the behavior of your users. The numbers will never lie.

5. It’s systematized, scaled and replicated

Inbound marketing is a process, and processes are designed to be scaled. Once your inbound marketing or inbound sales process is set-up, it can be scaled and replicated so that it runs behind the scenes instead of deep involvement. Need more leads to increase your revenue? That’s easy, turn up the process.[/vc_column_text][/vc_column][/vc_row]

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OUR WORK

HoliMont Ski Club

Taking America's largest private ski club from the blue square to double black.

For almost 60 years HoliMont has been committed to creating an environment for generations of families and friends to adventure and build memories together. As America’s largest Private Ski Club, and WNY’s Premier Ski Destination, it was time for a change to reposition the club for the new season they were stepping into.

In partnership with their incredibly committed and passionate team, we’ve rolled up our sleeves to not only reintroduce HoliMont as an All-Season Club but to engage new members and remind existing members of how wonderful a place HoliMont is for family, friendship, and fun. 

Industry

Private Club Sports

Location

Ellicottville, NY

Services

Branding
Web Design & Development
Photo/Videography
Digital Marketing

Brand Identity

Refreshing their identity without reinventing it. 

HoliMont has a very recognizable mark with decades of history behind it – so our approach was focused on breathing new life into a timeless logo.

OLD LOGO

Logo Redesign

Simple & Structured.

Removing the dated styling (shadows, outlines) as well as the caps-case on the word mark helped to reveal a more timeless and versatile logo.

Color Studies & Typography

A high-end, rustic, and elegant take on WNY ski culture

Combining rich greens, rose gold, and a quality typographic system gives HoliMont the recognizable look it deserved.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of Holimont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of HoliMont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Identity

Custom badges for all of the 'Mont's programs. 

We created unique symbols with illustrations to represent each program within HoliMont. You can see these around the ‘Mont any time you visit!

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WEBSITE

A premier destination: online and off.

We took the original site and did a complete overhaul, giving HoliMont the impact it deserves for current and prospective members.

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Mobile

A simple yet beautiful experience, even if you're browsing from the chairlift.

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

Creative Assets

A simple yet beautiful experience, even if you're browsing from the chairlift. ​

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

WM-PROJ-HMONT-MOBILE

Print Materials

A suite of promotional materials for the old souls who prefer something to hold on to. 

From brochures to flyers, signs to branded merch – we’ve done it all to roll out the newly refreshed HoliMont brand.

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoots with the HoliMont staff and members are arguably the most fun any creative team can have while working. 

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoot with the HoliMont staff and members are arguably the most fun any creative team can have while working.

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Play Video
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Iconography

Custom icons add an extra splash of fun and also function.

we created custom-branded iconography used throughout both web & print materials to illustrate features and activities offered by HoliMont.

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Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

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12 Month KPI Snapshot

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LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
New Trial Members
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New Members

12 Month KPI Snapshot

0
LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
ROAS
0 .4x
ROI
wm-ed youmans

"I would not feel anywhere near as comfortable with the future of HoliMont as I do if not for Williams Media."

Ed Youmans

General Manager

HoliMont

LET’S WORK TOGETHER

Ready to take your company to the next level?

Get in touch to book a quick discovery session, where we’ll chat about your goals and see if we’re a good fit to help you get there.

OUR WORK

SingleSource Accounting

SingleSource Logo Main

Your one-stop shop for outsourced accounting services.

We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.

Industry

Accounting

Location

Buffalo, NY

Services

Web Design & Development

Digital Marketing

Custom Illustration 

SingleSource-fullMockup

Illustrations

Visualizing the brand.

It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.

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The Team

Custom headshot illustrations.

Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.