The agency

A passionate crew of Queen City creatives & marketers.​

Every company wants to grow but not everyone has an agency who will understand them, and link arms with them to make meaningful growth a reality. Williams Media is that partner.

Discover how an unfortunate experience with a slice of Canadian pizza changed everything.

Discover how an unfortunate experience with a slice of Canadian pizza changed everything.

The core values of our team.

We measure ourselves against some specific values that, as a company, we’ve decided are non-negotiable. As people in progress we’re committed to improving professionally and personally every single day.

We're diehard about our core values.

We measure ourselves against some specific values that, as a company, we’ve decided are non-negotiable. They’re not merely a formality- they guide every decision we make. As people in progress with a “grow or die” mentality, we’re committed to improving professionally and personally every single day.

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No Mediocre Pizza.

We produce work that we are proud of today but are committed to making today’s ceiling, tomorrow’s floor.

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Thank You. Thank You.

Entitlement kills creativity & contentment. This is why we express gratitude often and out loud.

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Scale by Synergy.

One can put 1,000 to flight – 2, 10,000. When we value and trust our team, we get better and grow faster – together.

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Effort Over Outcome.

If you’re not failing, you’re not trying, if you’re not trying you’re not growing and if you’re not growing, well…

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Stay Salty.

Like salt, our role is to enhance every business and every individual we work with – we exist to bring out the brilliance in those we engage with. 

The Williams Way

Prioritizing Partnership.

We are an extension of your team. Which is why we only partner with companies who our share values and growth-minded grit.

The right tools for the job.

We are not good at everything but we are freaking awesome at some things.

Heads. Hands. Hearts.

When it comes to your company, we are all in. We can’t help but give you everything we’ve got.

OUR TEAM

Williams Media is a diverse team of modern marketers; a people-focused group of creatives who live our core values in and out of the office.

Michael Williams
Founder/CEO
Jeremy Meindl
CMO
Margaret Libatique
CFO
John DeJac IV
Director of Operations
Laura Albrecht
Art Director
Ellen Goldhawk
Front End Developer
Sebastian Errigo
Creative Integrations Specialist
Faisal Hossain
Digital Marketing Specialist
Kelly Lakenburger
Controller Advisor
Careers

Want to join the team?

We are looking for individuals who share our values and our passion to help amplify the companies and lives of those we work with. If our story and values resonate with you and you want to use your skills to benefit others, then for the love of Pizza – submit your resume and come and work with us.

our approach

We’re intentional about everything we do.

We’ve chosen to glean from and adopt specific proven frameworks and applications in order to better steward our agency and better serve our clients.

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As a HubSpot agency parter we combine our experience and creative approach to a proven methodology with a world-class tool set in order to help our clients integrate their sales and marketing, provide visibility into every part of their business and actually grow.

Interested in HubSpot?

EOS, the Entrepreneurial Operating System®, is a complete set of simple concepts and practical tools that has helped thousands of entrepreneurial businesses around the world get what they want from their company. We employ the EOS principles in order to stay aligned as a team and grow together.

Interested in EOS?
Roaming the Queen Cities

A delightful blend of rust-belt grit and southern hospitality.

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Buffalo, New York

Williams Media was founded in Buffalo New York - a city historically known for its low temperatures and disappointing Super Bowl attempts. In more recent years, Buffalo has made a new name for herself, becoming an incubator of innovation and creativity across every industry and discipline.

We are proud to be apart of this city and to amplify the efforts of some of its most incredible companies. Go Bills.

Want to send us a Pizza?

Order: Pepperoni Party Tray + Char-bbq Wings
Our Address: 1001 East Delavan Avenue Ste. 08 | Buffalo, NY 14215

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Charlotte, North Carolina

Williams Media Charlotte opened up at the end of 2020, expanding our footprint while providing our chilly Buffalo team members a place to escape to in the winter months. This beautiful and growing city was the perfect fit for Williams as they warmly welcomed these North East Good Neighbors with a glass of sweet tea and the greatest hamburgers of all time. (See Harriets Hamburgers - this is not a paid promotion, but could be… hmu @harriet)

Want to send us some burgers?

Order: Burger w/ Cheese. Fries. Simple sauce.
Our Address: 13230 Ballantyne Corporate Pl #208 | Charlotte, NC 28277

Awards

We’ve done some great work with even greater people, and are honored to be named a NY Top 30 Agency.

LET’S WORK TOGETHER

Ready to take your company to the next level?

Get in touch to book a quick discovery session, where we’ll chat about your goals and see if we’re a good fit to help you get there.

Not quite ready to start? It's all good.

Interested in HubSpot?

Book a quick call below to see how it could be a game-changer for your organization.

Interested in EOS?

Connect with our expert EOS Implementor, Stas Balanevsky to see how EOS can revolutionize your business.

OUR WORK

HoliMont Ski Club

Taking America's largest private ski club from the blue square to double black.

For almost 60 years HoliMont has been committed to creating an environment for generations of families and friends to adventure and build memories together. As America’s largest Private Ski Club, and WNY’s Premier Ski Destination, it was time for a change to reposition the club for the new season they were stepping into.

In partnership with their incredibly committed and passionate team, we’ve rolled up our sleeves to not only reintroduce HoliMont as an All-Season Club but to engage new members and remind existing members of how wonderful a place HoliMont is for family, friendship, and fun. 

Industry

Private Club Sports

Location

Ellicottville, NY

Services

Branding
Web Design & Development
Photo/Videography
Digital Marketing

Brand Identity

Refreshing their identity without reinventing it. 

HoliMont has a very recognizable mark with decades of history behind it – so our approach was focused on breathing new life into a timeless logo.

OLD LOGO

Logo Redesign

Simple & Structured.

Removing the dated styling (shadows, outlines) as well as the caps-case on the word mark helped to reveal a more timeless and versatile logo.

Color Studies & Typography

A high-end, rustic, and elegant take on WNY ski culture

Combining rich greens, rose gold, and a quality typographic system gives HoliMont the recognizable look it deserved.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of Holimont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of HoliMont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Identity

Custom badges for all of the 'Mont's programs. 

We created unique symbols with illustrations to represent each program within HoliMont. You can see these around the ‘Mont any time you visit!

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WEBSITE

A premier destination: online and off.

We took the original site and did a complete overhaul, giving HoliMont the impact it deserves for current and prospective members.

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Mobile

A simple yet beautiful experience, even if you're browsing from the chairlift.

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

Creative Assets

A simple yet beautiful experience, even if you're browsing from the chairlift. ​

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

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Print Materials

A suite of promotional materials for the old souls who prefer something to hold on to. 

From brochures to flyers, signs to branded merch – we’ve done it all to roll out the newly refreshed HoliMont brand.

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoots with the HoliMont staff and members are arguably the most fun any creative team can have while working. 

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoot with the HoliMont staff and members are arguably the most fun any creative team can have while working.

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Iconography

Custom icons add an extra splash of fun and also function.

we created custom-branded iconography used throughout both web & print materials to illustrate features and activities offered by HoliMont.

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Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

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12 Month KPI Snapshot

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New Members

12 Month KPI Snapshot

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LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
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ROAS
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ROI
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"I would not feel anywhere near as comfortable with the future of HoliMont as I do if not for Williams Media."

Ed Youmans

General Manager

HoliMont

LET’S WORK TOGETHER

Ready to take your company to the next level?

Get in touch to book a quick discovery session, where we’ll chat about your goals and see if we’re a good fit to help you get there.

OUR WORK

SingleSource Accounting

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Your one-stop shop for outsourced accounting services.

We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.

Industry

Accounting

Location

Buffalo, NY

Services

Web Design & Development

Digital Marketing

Custom Illustration 

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Illustrations

Visualizing the brand.

It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.

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The Team

Custom headshot illustrations.

Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.