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3 Ways To Generate New Leads For Your Website

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Lead: Opportunities for sales as a result of contact with a potential customer.

How do I get people to see my website? More importantly, how do I generate business from my website? They’re important questions, and issues that effect countless businesses. For small business owners specifically, finding leads online can be an especially tough situation.

For business owners without a website, building a website should be looked at as an investment – a way to generate leads online. A website can be a powerful tool when it comes to business and should be looked at as a digital salesperson. In fact, if your website isn’t working as a 24/7 salesperson, you’re missing out on opportunities.

But for those with websites, and wanting to learn more about being successful online, here are three ways you can make your website relevant to the consumer and begin generating more useful leads.

Call To Action (CTA)

What are you hoping people coming to your website will do? What will they see?

A great way to increase leads is by making the visit interactive. You’ve brought them to your website, now take it one step further. A call to action on your site gives visitors the chance to make a move, providing them with information to act on.

Not sure where to begin? Maybe place a call to action for email capture so you can start a newsletter. Or consider placing a downloadable coupon on your website in exchange for an address so you can alert them about upcoming promotions. Or you can simply have a banner than reads “book your free consultation now”.

It important to note where a CTA should be placed. Studies have shown that CTA’s above the fold perform much better than those that are not. This means a CTA at the top half of a page proves to be far more successful than when placed at the bottom. You want to make sure your CTA is obvious to the visitor and easily seen. Not doing this could have real consequences in converting leads.

Whatever your objective or choice in a running a call to action, using one gets the individual involved and can benefit you in the long run. Check out websites like Opt-In Monster and Thrive Ultimatum to help in creating easy to use opt-in’s you can plug into your website.

Blogging

Do you own a restaurant? Are you a small retail company? If so, chances are there’s some topics you’re an expert on. Why not write about it? Blogging is just one way to provide continuously updated content to your site that also keeps your visitors informed.

The key to attracting visitors is creating an incentive for them to visit, and blogging does exactly that.

According to Hubspot, companies who blog receive 97% more links to their website through search results.

In addition, Hubspot states that marketers who blog generate 67% more leads than those who don’t. Providing content to your website will engage the viewer long term, and a website that isn’t updated can easily become outdated and useless. Oh, and the best thing about blogging? It’s free.

Analytics and Optimization

Analytics tell a story. And those stories can help you determine how to best run your website. Every interaction on a site can me measured. Visits, pages views, etc. What this ultimately lets you do is cater better content to your audience. Which posts get more viewers than others? Which call to actions work better than the rest? By measuring the interaction of your current users you set yourself up for producing relevant content.

When you know what you’re readers are doing, or better yet, what they’re not doing, you can make the necessary adjustments on your website to cater to your future visitors.

But don’t forget mobile! With more content being consumed on mobile than ever before, optimizing your site for mobile is just as important as your site itself. Not being optimized for mobile shows a lack of commitment to potential customers and could have a negative impact in how your business is viewed. If you want to take website leads seriously, you can’t neglect the positive benefits of being mobile.

Does your website need an upgrade? Interested in reading more about how to better your website? Check out our blog on the 5 Ways To Tell It’s Time For A Website Redesign.

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OUR WORK

HoliMont Ski Club

Taking America's largest private ski club from the blue square to double black.

For almost 60 years HoliMont has been committed to creating an environment for generations of families and friends to adventure and build memories together. As America’s largest Private Ski Club, and WNY’s Premier Ski Destination, it was time for a change to reposition the club for the new season they were stepping into.

In partnership with their incredibly committed and passionate team, we’ve rolled up our sleeves to not only reintroduce HoliMont as an All-Season Club but to engage new members and remind existing members of how wonderful a place HoliMont is for family, friendship, and fun. 

Industry

Private Club Sports

Location

Ellicottville, NY

Services

Branding
Web Design & Development
Photo/Videography
Digital Marketing

Brand Identity

Refreshing their identity without reinventing it. 

HoliMont has a very recognizable mark with decades of history behind it – so our approach was focused on breathing new life into a timeless logo.

OLD LOGO

Logo Redesign

Simple & Structured.

Removing the dated styling (shadows, outlines) as well as the caps-case on the word mark helped to reveal a more timeless and versatile logo.

Color Studies & Typography

A high-end, rustic, and elegant take on WNY ski culture

Combining rich greens, rose gold, and a quality typographic system gives HoliMont the recognizable look it deserved.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of Holimont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of HoliMont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Identity

Custom badges for all of the 'Mont's programs. 

We created unique symbols with illustrations to represent each program within HoliMont. You can see these around the ‘Mont any time you visit!

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WEBSITE

A premier destination: online and off.

We took the original site and did a complete overhaul, giving HoliMont the impact it deserves for current and prospective members.

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Mobile

A simple yet beautiful experience, even if you're browsing from the chairlift.

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

Creative Assets

A simple yet beautiful experience, even if you're browsing from the chairlift. ​

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

WM-PROJ-HMONT-MOBILE

Print Materials

A suite of promotional materials for the old souls who prefer something to hold on to. 

From brochures to flyers, signs to branded merch – we’ve done it all to roll out the newly refreshed HoliMont brand.

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoots with the HoliMont staff and members are arguably the most fun any creative team can have while working. 

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoot with the HoliMont staff and members are arguably the most fun any creative team can have while working.

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Play Video
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Iconography

Custom icons add an extra splash of fun and also function.

we created custom-branded iconography used throughout both web & print materials to illustrate features and activities offered by HoliMont.

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Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

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12 Month KPI Snapshot

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LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
New Trial Members
0 .4x
New Members

12 Month KPI Snapshot

0
LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
ROAS
0 .4x
ROI
wm-ed youmans

"I would not feel anywhere near as comfortable with the future of HoliMont as I do if not for Williams Media."

Ed Youmans

General Manager

HoliMont

LET’S WORK TOGETHER

Ready to take your company to the next level?

Get in touch to book a quick discovery session, where we’ll chat about your goals and see if we’re a good fit to help you get there.

OUR WORK

SingleSource Accounting

SingleSource Logo Main

Your one-stop shop for outsourced accounting services.

We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.

Industry

Accounting

Location

Buffalo, NY

Services

Web Design & Development

Digital Marketing

Custom Illustration 

SingleSource-fullMockup

Illustrations

Visualizing the brand.

It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.

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The Team

Custom headshot illustrations.

Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.