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10 Reasons You Need WordPress Website Maintenance

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Changing your oil every 5,ooo miles isn’t just a suggestion from your car company, it’s a requirement if you want your car to work. A website maintenance plan is like changing the oil in your car. For your website and your business, it is necessary to make sure your site stays functional and performing well. If you’re in the process of designing or building a website, make sure you ask your developer or agency what will be in place once the site is built to ensure that it stays up to date, secure and fully functioning.

1. Security

Security is arguably the most important reason why you should keep your WordPress website up to date. WordPress currently powers 23% of all websites in the world. Due to it’s immense popularity, WordPress is a popular target for hackers, malicious code distributors, data thieves, and wanna be hackers. Since WordPress is open source, anyone can study the source code to learn and improve it. However it also means that hackers can study it too and find ways to break into websites.

2. Speed

WordPress developers are always trying to make things faster. Each new release comes with several performance improvements that makes WordPress run faster and more efficient.

Since speed is a huge factor in SEO, you should definitely keep your WordPress updated to ensure maximum performance benefits. Even one theme core or plug-in that is not updated will often slow down your website or cause certain functions of your website to become unresponsive.

3. Treat Your Visitors Well

Whether your WordPress website generates income, promotes your brand or simply fuels readers’ appetite for content, you must treat your visitors well. But if you’re running an out-dated version of WordPress under your hood, your website could get “glitchy”.

Your visitors could encounter unexplained frustrations with your website. And you may never know about these problems until diminishing traffic sends up a red flag. WordPress updates are continually solving user issues. And by keeping current, you can preempt many technical issues before they rear their ugly heads to your visitors.

4. Updating Plugins and Themes

Updating core WordPress is important, but it is also important to update the themes and plugins you use, as a bug in one of these can affect your whole installation including speed, performance and security.

5. Complete Backup of Website Files and Database

The database, files and images (everything that comes together to create your website) are downloaded every month to a server and can be transferred to a secure Dropbox folder. If anything happens to your website host or to the website itself we’ve got a copy of your website safe, secure and ready to be reinstated.

6. Complete Reinstall If Needed

As you tentatively make changes to your website, do you ever worry you’ll break it? Plugin conflicts, wonky lines of code and hacking can all break your site. If the worst happens we’ll reinstall your site from the last saved backup.

7. Better Pricing

When you purchase a maintenance package for your website, you will qualify for a lower hourly rate. Similar to buying in bulk, when you subscribe for one of our maintenance packages you save money.

8. Search Engines

Website maintenance is critical to search-engine rankings. Websites with old content rank lower in search engine listings. Some search engines, including Google, check your page’s “if-modified-since” HTTP header to determine whether it is worth crawling. Failing to make frequent modifications could cause you to be pushed below active competitors in the listings and cost you business over time.

9. Brand Identity

Your website is a public reflection of your brand identity. A poorly maintained website with lots of errors, broken links, dead pages and outdated information projects a sloppy image and can put a bad taste in the mouth of your customers. We will routinely examine the look and feel of your website and update it to match your brand.

10. Long Term Cost Savings

If you keep your site maintained and updated regularly, there’s less chance of something major going wrong that will cost a lot of money to make right. You have to weigh the pros and cons. A monthly sum to make sure your site is secure and working properly, versus the possibility and cost of a complete site rebuild in a worst case scenario.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” bg_color=”#eda900″ scene_position=”center” text_color=”light” text_align=”center” top_padding=”75″ bottom_padding=”75″ overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/6″ tablet_text_alignment=”default” phone_text_alignment=”default”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”2/3″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text]

Want to find out more information on our WordPress Website Maintenance plans?

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OUR WORK

HoliMont Ski Club

Taking America's largest private ski club from the blue square to double black.

For almost 60 years HoliMont has been committed to creating an environment for generations of families and friends to adventure and build memories together. As America’s largest Private Ski Club, and WNY’s Premier Ski Destination, it was time for a change to reposition the club for the new season they were stepping into.

In partnership with their incredibly committed and passionate team, we’ve rolled up our sleeves to not only reintroduce HoliMont as an All-Season Club but to engage new members and remind existing members of how wonderful a place HoliMont is for family, friendship, and fun. 

Industry

Private Club Sports

Location

Ellicottville, NY

Services

Branding
Web Design & Development
Photo/Videography
Digital Marketing

Brand Identity

Refreshing their identity without reinventing it. 

HoliMont has a very recognizable mark with decades of history behind it – so our approach was focused on breathing new life into a timeless logo.

OLD LOGO

Logo Redesign

Simple & Structured.

Removing the dated styling (shadows, outlines) as well as the caps-case on the word mark helped to reveal a more timeless and versatile logo.

Color Studies & Typography

A high-end, rustic, and elegant take on WNY ski culture

Combining rich greens, rose gold, and a quality typographic system gives HoliMont the recognizable look it deserved.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of Holimont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of HoliMont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Identity

Custom badges for all of the 'Mont's programs. 

We created unique symbols with illustrations to represent each program within HoliMont. You can see these around the ‘Mont any time you visit!

WM-PROJ-HMONT-PROGRAM-LOGOS-MOBILE

WEBSITE

A premier destination: online and off.

We took the original site and did a complete overhaul, giving HoliMont the impact it deserves for current and prospective members.

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Mobile

A simple yet beautiful experience, even if you're browsing from the chairlift.

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

Creative Assets

A simple yet beautiful experience, even if you're browsing from the chairlift. ​

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

WM-PROJ-HMONT-MOBILE

Print Materials

A suite of promotional materials for the old souls who prefer something to hold on to. 

From brochures to flyers, signs to branded merch – we’ve done it all to roll out the newly refreshed HoliMont brand.

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoots with the HoliMont staff and members are arguably the most fun any creative team can have while working. 

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoot with the HoliMont staff and members are arguably the most fun any creative team can have while working.

williams-media-holimont-video-image
Play Video
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Iconography

Custom icons add an extra splash of fun and also function.

we created custom-branded iconography used throughout both web & print materials to illustrate features and activities offered by HoliMont.

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Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

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Adventure Is Calling-300x600

12 Month KPI Snapshot

0
LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
New Trial Members
0 .4x
New Members

12 Month KPI Snapshot

0
LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
ROAS
0 .4x
ROI
wm-ed youmans

"I would not feel anywhere near as comfortable with the future of HoliMont as I do if not for Williams Media."

Ed Youmans

General Manager

HoliMont

LET’S WORK TOGETHER

Ready to take your company to the next level?

Get in touch to book a quick discovery session, where we’ll chat about your goals and see if we’re a good fit to help you get there.

OUR WORK

SingleSource Accounting

SingleSource Logo Main

Your one-stop shop for outsourced accounting services.

We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.

Industry

Accounting

Location

Buffalo, NY

Services

Web Design & Development

Digital Marketing

Custom Illustration 

SingleSource-fullMockup

Illustrations

Visualizing the brand.

It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.

WM-PROJ-SINGLESOURCE-FACES

The Team

Custom headshot illustrations.

Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.