When businesses contemplate relocation, they’re not just moving offices – they’re transplanting lives. That’s why painting a vivid picture of your community’s lifestyle on your EDO website isn’t just smart; it’s essential. Let’s dive into why lifestyle matters and how you can make your community’s unique vibe leap off the screen.
The Human Factor in Business Decisions
Here’s a truth bomb: companies are made of people, and people care about quality of life. A 2021 PwC survey dropped this gem: 65% of employees are drawn to companies with a strong social conscience. Translation? They care about where they live, not just where they work.
But it goes beyond that. The COVID-19 pandemic has reshaped priorities. A 2022 Gartner survey found that 65% of employees are rethinking the place of work in their lives. They’re not just looking for a job; they’re seeking a lifestyle that aligns with their values and aspirations.
So, how do you showcase your community’s lifestyle in a way that makes businesses and their employees sit up and take notice? Let’s break it down.
Bringing Your Community to Life: The Power of Visual Storytelling
Create a ‘Day in the Life’ Video Series
Nothing beats seeing it with your own eyes. Take a page from Boulder, Colorado’s EDO playbook. Their “Boulder Life” video series is a masterclass in lifestyle marketing. These videos don’t just tell; they show.
Consider creating a series that follows different community members:
- A tech entrepreneur’s morning hike followed by a day at a co-working space
- A family’s weekend, from Little League games to farmers’ markets
- A young professional’s evening, from after-work yoga to a night out at local hotspots
Pro Tip: Partner with local videographers or film students. They’ll bring an authentic, insider perspective to your content.
Highlight Work-Life Balance
In today’s world, work-life balance isn’t a perk – it’s a necessity. If your region offers abundant opportunities for recreation, relaxation, or personal growth, make it known.
Portland, Oregon’s EDO nails this by emphasizing the city’s proximity to diverse natural wonders. They showcase how residents can ski in the morning and surf in the afternoon – all within a day’s reach of the city.
Some ideas to highlight:
- Outdoor activities (hiking trails, lakes, beaches, ski resorts)
- Family-friendly attractions (parks, museums, zoos)
- Wellness options (yoga studios, fitness centers, spas)
- Continuing education opportunities
Spotlight Local Culture and Community
Your community’s culture is its fingerprint – utterly unique and impossible to replicate. From quirky annual festivals to thriving arts scenes, these are the details that make a place feel like home.
Ideas to showcase:
- Local events calendar (music festivals, food fairs, sports events)
- Arts and culture (museums, theaters, galleries)
- Food scene (farmer’s markets, food trucks, iconic local restaurants)
- Community initiatives (volunteer opportunities, sustainability projects)
Nashville, Tennessee’s EDO does an excellent job of this, highlighting not just the city’s famous music scene but also its diverse culinary landscape and community events.
Leveraging User-Generated Content: Authenticity Wins
Here’s a pro tip that’ll save you time and boost your credibility: harness the power of user-generated content (UGC).
Create a community hashtag (like #LifeInOurTown) and encourage locals to share their experiences. Then, feature the best photos and videos on your website. This approach offers several benefits:
- Authenticity: Nothing beats real experiences shared by real people.
- Diversity: You’ll capture a wide range of perspectives and experiences.
- Engagement: It encourages community participation and pride.
- Cost-effectiveness: It’s a budget-friendly way to keep your content fresh.
Asheville, North Carolina’s tourism website (which works hand-in-hand with their EDO) does this brilliantly with their #AshevilleExplorer hashtag, showcasing visitor experiences that give a genuine feel for the city’s vibe.
Making it Interactive: Beyond Static Content
Don’t just tell visitors about your community – let them explore it virtually. Consider adding interactive elements to your website:
- Interactive Maps: Allow users to explore neighborhoods, amenities, and attractions.
- Virtual Tours: Offer 360-degree views of key locations around town.
- Day Trip Planners: Let visitors create custom itineraries based on their interests.
The Charleston, South Carolina EDO website includes an interactive map that allows users to explore different neighborhoods, each with its own unique character and amenities.
Addressing the Practical Alongside the Aspirational
While lifestyle is crucial, don’t forget the practical aspects that contribute to quality of life. Include easy-to-find information on:
- Cost of living comparisons
- Housing market overview
- Education system highlights
- Healthcare facilities and services
- Transportation options and commute times
The key is to present this information in an engaging way. Infographics, short video explainers, or interactive tools can make even the most practical information appealing.
Bringing It All Together: Your Community’s Story
Remember, you’re not just selling a place to work – you’re offering a place to live, grow, and thrive. Your EDO website should weave together all these elements to tell your community’s unique story.
A vibrant community lifestyle can be the tiebreaker for businesses choosing between similar locations. By bringing your community’s heartbeat to life on your website, you’re not just attracting businesses – you’re inviting people to become part of your story.
So, take a fresh look at your EDO website. Does it capture the essence of life in your community? Does it make visitors wish they were already there? If not, it’s time for a revamp. Because in the end, it’s not just about attracting businesses – it’s about welcoming new neighbors, collaborators, and friends to the place you call home.
