The Path Forward – a diverse, inclusive coalition that stands together in pursuit of racial justice and systemic change in America. No political labels, no sloganeering. The Path Forward is rooted in faith and focused on positive results. In the midst of all of the challenges 2020 brought us, this felt like the perfect opportunity to use our skills for a great cause.
Their stunning new website delivers a strong focus on company offerings and history, highlighting past and present commercial real estate projects, clientele base, and their extensive portfolio of properties and 3rd party listings.
The logo mark for The Path Forward is powerful, simple and ambiguous. It can be defined as a play/pause button, or as an equal sign. This particular design nods toward a simplistic representation of a pathway, or “a path forward”. The shorthand wordmark written as “FWD” references the idea of “fast-forwarding” into a better future.
These custom icons were designed to reflect the nature of the coalition and communicate its mission to the public. They were designed to be easily recognizable and memorable, helping to spread the message of unity and hope.
These custom icons were designed to reflect the nature of the coalition and communicate its mission to the public. They were designed to be easily recognizable and memorable, helping to spread the message of unity and hope.
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1001 East Delavan Avenue Ste. 08 | Buffalo, NY 14215
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We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.
Accounting
Buffalo, NY
It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.
Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.
Jade Stone Engineering is an award-winning, NY-based engineering firm that services clients across America. JSE strives to remain approachable, easy to work with, and consistent in their practical problem-solving skills through mechanical, electrical, and plumbing engineering. We’ve had the privilege of partnering with JSE on our entire service line- including a brand refresh, website transformation, video production, SEO & hyper-target digital marketing.
Engineering
Watertown, NY
Web Design & Development
Photo/Videography
Digital Marketing
CEO
Committed to Western New York with over 100 years of licensed experience and over $150 Million in assets under management, EMS Wealth Management is a full-service financial firm with a broad range of specialties including personal financial planning, 401(k) & employer sponsored retirement plans, estate planning and insurance products. Williams Media worked with them to develop a new identity under the EMS brand as well as a new website, sales brochures & stationary.
Financial
Buffalo, NY
Web Design & Development
Branding
Photography
Williams Media was hired to work with the McGuire Development Company on the design and development of their new website. It had been about 10 years since their last site was built, so their team was adamant about taking a thoughtful and strategic approach to the establishment of their “Digital Headquarters.” This included custom photography throughout the website of their Buffalo, NY headquarters that ties together their physical and digital headquarters, confidently welcoming past and current clientele.
Real Estate
Buffalo, NY
Tampa, FL
Website Design & Development
Digital Marketing
Photography
Their stunning new website delivers a strong focus on company offerings and history, highlighting past and present commercial real estate projects, clientele base, and their extensive portfolio of properties and 3rd party listings.
Marketing Manager