OUR WORK

Spectrum Health

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Feel free to hope.

Spectrum Health & Human Services has been serving Western New York for over 40 years. These experienced and caring individuals are passionate about restoring hope to people and helping them enjoy their lives again. They’ve hired us as their agency of record to do an overhaul of their brand. Everything from their logo and brand strategy, to their website and digital strategy. We are honored to be a part of their team as they enable WNY to feel free to hope.

Industry

Healthcare

Location

Buffalo, NY

Services

Branding
Web Design & Development
Photo/Videography
Digital Marketing

Brand Identity

Better than you found it.

We believe in leaving everything better than we find it – from people and places, to brands and identities. During a comprehensive rebrand, we not only wanted to honor Spectrum Health’s rich history but also provide a bridge into the present to continue their legacy in the community. We crafted their new identity with a timeless mark and design system that will continue to support their goals and success for years to come.

Original
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Rebrand

Color Studies

Bright and Hopeful.

The use of simple, clean typefaces paired with bright and hopeful colors in a restrained manner has positioned this identity to communicate effectively, and stand the test of time.

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WEBSITE

Giving the community access to real people, who really care.

Spectrum Health & Human Services empowers people to achieve a gratifying life as they recover from behavioral, emotional, mental health, and/or substance abuse-related disorders. Having a user-friendly site that enables anyone to access help no matter their stage of life was our highest priority.

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WEBSITE

Giving the community access to real people, who really care.

Spectrum Health & Human Services empowers people to achieve a gratifying life as they recover from behavioral, emotional, mental health, and/or substance abuse-related disorders. Having a user-friendly site that enables anyone to access help no matter their stage of life was our highest priority.

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Mobile

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Iconography

Brand symbols don’t stop at the logo.

 Building on our established framework, we helped identify and convey different facets of Spectrum’s brand story with custom icons.

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Digital Advertising

When you or a loved one need help, it's good to know who to call.

We’ve focused ongoing efforts on Search Engine Optimization (SEO), to ensure that whether someone is searching for help, or to get involved, Spectrum Health and Human Services is the first organization they’ll come into contact with.

Digital Advertising

When you or a loved one needs help, it's good to know who to call.​

We’ve focused ongoing efforts on Search Engine Optimization (SEO), to ensure that whether someone is searching for help, or to get involved, Spectrum Health and Human Services is the first organization they’ll come into contact with.

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Digital Advertising

Stay in front of the community, so they know you're there.

We’ve also had the privilege to partner on Collateral Graphic Design, creating numerous ads and other print designs enabling their services to gain awareness in the WNY community.

Digital Advertising

Stay in front of the community, so they know you're there.

We’ve also had the privilege to partner on Collateral Graphic Design, creating numerous ads and other print designs enabling their services to gain awareness in the WNY community.

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"Having worked with Williams for more than four years, I can tell you, they always go the extra mile."

Bonnie Gordon

Marketing & Communications Director

Spectrum Health

LET’S WORK TOGETHER

Ready to take your company to the next level?

Get in touch to book a quick discovery session, where we’ll chat about your goals and see if we’re a good fit to help you get there.

OUR WORK

SingleSource Accounting

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Your one-stop shop for outsourced accounting services.

We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.

Industry

Accounting

Location

Buffalo, NY

Services

Web Design & Development

Digital Marketing

Custom Illustration 

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Illustrations

Visualizing the brand.

It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.

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The Team

Custom headshot illustrations.

Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.