OUR WORK

Spectrum Health

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Feel free to hope.

Spectrum Health & Human Services has been serving Western New York for over 40 years. These experienced and caring individuals are passionate about restoring hope to people and helping them enjoy their lives again. They’ve hired us as their agency of record to do an overhaul of their brand. Everything from their logo and brand strategy, to their website and digital strategy. We are honored to be a part of their team as they enable WNY to feel free to hope.

Industry

Healthcare

Location

Buffalo, NY

Services

Branding
Web Design & Development
Photo/Videography
Digital Marketing

Brand Identity

Better than you found it.

We believe in leaving everything better than we find it – from people and places, to brands and identities. During a comprehensive rebrand, we not only wanted to honor Spectrum Health’s rich history but also provide a bridge into the present to continue their legacy in the community. We crafted their new identity with a timeless mark and design system that will continue to support their goals and success for years to come.

Original
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Rebrand

Color Studies

Bright and Hopeful.

The use of simple, clean typefaces paired with bright and hopeful colors in a restrained manner has positioned this identity to communicate effectively, and stand the test of time.

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WEBSITE

Giving the community access to real people, who really care.

Spectrum Health & Human Services empowers people to achieve a gratifying life as they recover from behavioral, emotional, mental health, and/or substance abuse-related disorders. Having a user-friendly site that enables anyone to access help no matter their stage of life was our highest priority.

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WEBSITE

Giving the community access to real people, who really care.

Spectrum Health & Human Services empowers people to achieve a gratifying life as they recover from behavioral, emotional, mental health, and/or substance abuse-related disorders. Having a user-friendly site that enables anyone to access help no matter their stage of life was our highest priority.

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Mobile

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Iconography

Brand symbols don’t stop at the logo.

 Building on our established framework, we helped identify and convey different facets of Spectrum’s brand story with custom icons.

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Digital Advertising

When you or a loved one need help, it's good to know who to call.

We’ve focused ongoing efforts on Search Engine Optimization (SEO), to ensure that whether someone is searching for help, or to get involved, Spectrum Health and Human Services is the first organization they’ll come into contact with.

Digital Advertising

When you or a loved one needs help, it's good to know who to call.​

We’ve focused ongoing efforts on Search Engine Optimization (SEO), to ensure that whether someone is searching for help, or to get involved, Spectrum Health and Human Services is the first organization they’ll come into contact with.

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Digital Advertising

Stay in front of the community, so they know you're there.

We’ve also had the privilege to partner on Collateral Graphic Design, creating numerous ads and other print designs enabling their services to gain awareness in the WNY community.

Digital Advertising

Stay in front of the community, so they know you're there.

We’ve also had the privilege to partner on Collateral Graphic Design, creating numerous ads and other print designs enabling their services to gain awareness in the WNY community.

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"Having worked with Williams for more than four years, I can tell you, they always go the extra mile."

Bonnie Gordon

Marketing & Communications Director

Spectrum Health

LET’S WORK TOGETHER

Ready to take your company to the next level?

Get in touch to book a quick discovery session, where we’ll chat about your goals and see if we’re a good fit to help you get there.

OUR WORK

HoliMont Ski Club

Taking America's largest private ski club from the blue square to double black.

For almost 60 years HoliMont has been committed to creating an environment for generations of families and friends to adventure and build memories together. As America’s largest Private Ski Club, and WNY’s Premier Ski Destination, it was time for a change to reposition the club for the new season they were stepping into.

In partnership with their incredibly committed and passionate team, we’ve rolled up our sleeves to not only reintroduce HoliMont as an All-Season Club but to engage new members and remind existing members of how wonderful a place HoliMont is for family, friendship, and fun. 

Industry

Private Club Sports

Location

Ellicottville, NY

Services

Branding
Web Design & Development
Photo/Videography
Digital Marketing

Brand Identity

Refreshing their identity without reinventing it. 

HoliMont has a very recognizable mark with decades of history behind it – so our approach was focused on breathing new life into a timeless logo.

OLD LOGO

Logo Redesign

Simple & Structured.

Removing the dated styling (shadows, outlines) as well as the caps-case on the word mark helped to reveal a more timeless and versatile logo.

Color Studies & Typography

A high-end, rustic, and elegant take on WNY ski culture

Combining rich greens, rose gold, and a quality typographic system gives HoliMont the recognizable look it deserved.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of Holimont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of HoliMont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Identity

Custom badges for all of the 'Mont's programs. 

We created unique symbols with illustrations to represent each program within HoliMont. You can see these around the ‘Mont any time you visit!

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WEBSITE

A premier destination: online and off.

We took the original site and did a complete overhaul, giving HoliMont the impact it deserves for current and prospective members.

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Mobile

A simple yet beautiful experience, even if you're browsing from the chairlift.

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

Creative Assets

A simple yet beautiful experience, even if you're browsing from the chairlift. ​

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

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Print Materials

A suite of promotional materials for the old souls who prefer something to hold on to. 

From brochures to flyers, signs to branded merch – we’ve done it all to roll out the newly refreshed HoliMont brand.

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoots with the HoliMont staff and members are arguably the most fun any creative team can have while working. 

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoot with the HoliMont staff and members are arguably the most fun any creative team can have while working.

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Play Video
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Iconography

Custom icons add an extra splash of fun and also function.

we created custom-branded iconography used throughout both web & print materials to illustrate features and activities offered by HoliMont.

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Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

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12 Month KPI Snapshot

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LEADS GENERATED
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New Trial Members
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New Members
$ 0 .1M+
in Lifetime Value
0 .4x
New Trial Members
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New Members

12 Month KPI Snapshot

0
LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
ROAS
0 .4x
ROI
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"I would not feel anywhere near as comfortable with the future of HoliMont as I do if not for Williams Media."

Ed Youmans

General Manager

HoliMont

LET’S WORK TOGETHER

Ready to take your company to the next level?

Get in touch to book a quick discovery session, where we’ll chat about your goals and see if we’re a good fit to help you get there.

OUR WORK

SingleSource Accounting

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Your one-stop shop for outsourced accounting services.

We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.

Industry

Accounting

Location

Buffalo, NY

Services

Web Design & Development

Digital Marketing

Custom Illustration 

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Illustrations

Visualizing the brand.

It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.

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The Team

Custom headshot illustrations.

Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.