OUR WORK

The Path FWD

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A “forward-thinking” design that breaks the traditional mold.

The Path Forward – a diverse, inclusive coalition that stands together in pursuit of racial justice and systemic change in America. No political labels, no sloganeering. The Path Forward is rooted in faith and focused on positive results. In the midst of all of the challenges 2020 brought us, this felt like the perfect opportunity to use our skills for a great cause.

Industry

Non-Profit

Location

New York, NY

Services

Branding

Web Design & Development

WEBSITE

An eye on the past with a focus on the future.

Their stunning new website delivers a strong focus on company offerings and history, highlighting past and present commercial real estate projects, clientele base, and their extensive portfolio of properties and 3rd party listings.

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BRANDING

Powerful, simple and ambiguous.

The logo mark for The Path Forward is powerful, simple and ambiguous. It can be defined as a play/pause button, or as an equal sign. This particular design nods toward a simplistic representation of a pathway, or “a path forward”. The shorthand wordmark written as “FWD” references the idea of “fast-forwarding” into a better future.

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Iconography

Conveying the message of unity and hope.

These custom icons were designed to reflect the nature of the coalition and communicate its mission to the public. They were designed to be easily recognizable and memorable, helping to spread the message of unity and hope.

Iconography

Conveying the message of unity and hope.

These custom icons were designed to reflect the nature of the coalition and communicate its mission to the public. They were designed to be easily recognizable and memorable, helping to spread the message of unity and hope.

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Black Students
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“We strongly recommend Michael & his team. After two years, we continue to work with them and they continue to provide results.”

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LET’S WORK TOGETHER

Ready to take your company to the next level?

Get in touch to book a quick discovery session, where we’ll chat about your goals and see if we’re a good fit to help you get there.

OUR WORK

SingleSource Accounting

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Your one-stop shop for outsourced accounting services.

We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.

Industry

Accounting

Location

Buffalo, NY

Services

Web Design & Development

Digital Marketing

Custom Illustration 

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Illustrations

Visualizing the brand.

It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.

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The Team

Custom headshot illustrations.

Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.