Premium fragrances for everyday people.
Beverly Hills Polo Club (BHPC) is an international clothing, lifestyle and fragrance brand. The fragrance end of their business has grown significantly over the years because of their phenomenal scents and affordable prices. We created a digital presence from the ground up, including a brand new custom website, product photography, digital advertising and social media marketing.
Industry
Health & Beauty
Location
Buffalo, NY
WEBSITE
Highlighting your perfect fragrance.
A sleek, modern, and sophisticated design, incorporating a combination of bold imagery and elegant typography representing the brand’s image.
Photography
Showcasing the BHPC lifestyle.
The photography team did an exceptional job in creating images that accurately reflect the Beverly Hills Polo Club lifestyle. The images are visually stunning and effectively communicate the elegance and glamour that is synonymous with the brand.
Photography
Showcasing the BHPC lifestyle.
The photography team did an exceptional job in creating images that accurately reflect the Beverly Hills Polo Club lifestyle. The images are visually stunning and effectively communicate the elegance and glamour that is synonymous with the brand.
Iconography
Custom icons, and lots of ‘em.
We created a custom suite of icons to provide a visual for the top notes in each fragrance.
Social Media
Content creation for days…
Our creative team is responsible for the stunning photography and graphics to support the brand’s social accounts. With products that look so good, it makes our job easy and extremely fun!
Social Media
Content creation for days…
Our creative team is responsible for the stunning photography and graphics to support the brand’s social accounts. With products that look so good, it makes our job easy and extremely fun!
Digital Advertising
Buyer targeting strategy.
As part of Beverly Hills Polo Club Fragrances’ goal to expand their footprint to include Canadian retailers, we developed a sophisticated buyer targeted strategy to implement as a phase one, where we could market directly to the Fragrance Purchasing Manager for a specific Canadian retailer. The campaign proved to be incredibly successful and incredibly cost-effective as well.
Digital Advertising
Buyer targeting strategy.
As part of Beverly Hills Polo Club Fragrances’ goal to expand their footprint to include Canadian retailers, we developed a sophisticated buyer targeted strategy to implement as a phase one, where we could market directly to the Fragrance Purchasing Manager for a specific Canadian retailer. The campaign proved to be incredibly successful and incredibly cost-effective as well.
“We strongly recommend Michael & his team. After two years, we continue to work with them and they continue to provide results.”
Bonnie Gordon
Marketing & Communications Director
