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Why Relocating Your Business to Charlotte, NC is a Smart Move for Growth and Lifestyle

Ready to amplify your Charlotte business?

Thinking about relocating your business? Charlotte, NC, might just be the perfect spot. Nestled in the heart of the Southeast, Charlotte offers a vibrant atmosphere that blends historic charm with modern energy, making it an ideal place for both living and working.

With an average of 214 sunny days a year, Charlotte’s weather is a boon for outdoor enthusiasts and those looking to maintain an active lifestyle. The city also boasts a thriving food scene, featuring everything from traditional Southern cuisine to international delights, ensuring you’ll never run out of dining options.

Charlotte is a major hub for sports lovers, home to professional teams like the Carolina Panthers and Charlotte Hornets. This dynamic sports culture adds to the city’s appeal, creating a lively community spirit that’s hard to beat. Combine this with excellent educational institutions and a buzzing nightlife, and it’s clear why Charlotte is a top choice for business owners looking to relocate.

Charlotte Downtown Skyline

Cultural and Entertainment Highlights

Vibrant Arts Scene

Charlotte, North Carolina, stands out with its thriving arts scene. From the 2,400-seat Ovens Auditorium at the Bojangles Coliseum Complex to intimate venues like Theatre Charlotte on Queens Road, you’ll find an array of live entertainment options. The Blumenthal Performing Arts Center hosts world-class performances, including opera, ballet and Broadway shows. The Charlotte Symphony Orchestra’s On Tap series brings music to local breweries, and you might catch an impromptu Opera Carolina performance at 7th Street Public Market.

Sports Enthusiasm

Sports enthusiasts will feel right at home in The Queen City. Charlotte is home to major professional teams like the Carolina Panthers (NFL) and the Charlotte Hornets (NBA). Additionally, the city hosts various annual sporting events, ensuring there’s always a game or competition to attend. You’ll experience the exhilarating atmosphere of live sports, whether you’re watching a Panthers game at Bank of America Stadium or cheering for the Hornets at the Spectrum Center.

Diverse Culinary Offerings

Charlotte boasts a diverse culinary scene, catering to all tastes. Italian food lovers will appreciate the recent influx of eateries offering pasta, pizza and more. Spots like Inizio, Capishe and North Italia’s RailYard South End location are must-visits. The wine bar Cicchetti, above Chef Luca Annunziata’s Forchetta, offers unique experiences. Cocktail culture thrives here too, with popular spots like Dot Dot Dot at Park Road Shopping Center and new additions like Idlewild in NoDa. Restaurants like Haberdish, Bardo and Zeppelin deliver innovative cocktail programs, combining delicious drinks with exceptional dining.

Economic and Career Opportunities

Booming Job Market

In Charlotte, North Carolina, job seekers experience a flourishing market. The city’s diverse economy encompasses sectors like finance, banking, healthcare, and technology. Technology-based jobs have notably increased since last year, reflecting the city’s adaptation to modern demands. The unemployment rate in Charlotte stands at a low 3.7%, making it an appealing destination for career-driven individuals. With an array of opportunities, from startups to established corporations, Charlotte promises growth and stability.

Corporate Growth

Corporate growth in The Queen City has catalyzed employment and economic expansion. As the 2nd largest banking center in the United States, Charlotte attracts top-ranking companies, including international firms. This growth isn’t just creating jobs; it’s enhancing the city’s economic landscape, benefiting residents across various strata. Notably, sectors like finance and technology have seen significant corporate investments and relocations to the city. Whether you’re an entrepreneur or an executive, Charlotte offers a robust platform for career advancement.

Lifestyle and Community

Welcoming Neighborhoods

Charlotte, North Carolina, is known for its welcoming neighborhoods that offer diverse housing options. Areas like South End and NoDa are bustling with cultural activities, making them ideal for young professionals. Families might prefer quieter suburbs such as Ballantyne, which feature excellent schools and family-oriented amenities. No matter your lifestyle, The Queen City has a neighborhood that can fit your needs.

Family-Friendly Atmosphere

Charlotte caters to families with its abundance of family-friendly attractions and amenities. The city boasts several top-rated schools and numerous parks, like Freedom Park, which provides ample space for picnics, sports, and playgrounds. Institutions such as Discovery Place Science and the Charlotte Nature Museum offer educational activities that engage children and adults alike.

Outdoor Activities

Outdoor enthusiasts will find plenty to do in Charlotte, North Carolina. The city’s mild climate allows for year-round outdoor activities. You can explore extensive greenways like the Little Sugar Creek Greenway or partake in water-based activities at Lake Norman. Mountain biking, hiking trails, and outdoor festivals ensure there’s never a dull moment for those who love nature.

Urban Living with a Suburban Feel

Affordable Cost of Living

Charlotte, North Carolina, offers an affordable cost of living, making it attractive for various lifestyles. Housing expenses are 14% lower than the national average, so you can find a comfortable place without breaking the bank. The median home price in The Queen City is $296,685, while the median rent stands at $929/month. Utility costs are 8% lower than the national average, which adds to overall affordability. You’ll also benefit from a low sales tax rate of 7.25%, helping you save on everyday purchases.

Efficient Public Transport

Charlotte’s public transport system makes getting around the city and surrounding suburbs straightforward and economical. The Charlotte Area Transit System (CATS) provides extensive bus service with local, express, and regional routes operating nearly 24 hours a day. Additionally, the LYNX Blue Line light rail offers a convenient option for daily commutes, connecting Uptown with popular neighborhoods like South End. This robust network helps you navigate Charlotte efficiently, reducing the need for a car and enhancing the urban living experience with a suburban feel.

Image of the Charlotte LYNX Blue Line light rail.

Educational and Health Excellence

Charlotte stands out not just for its economic opportunities and cultural vibrancy but also for its commitment to education and healthcare. The city boasts top-rated schools and renowned universities, ensuring your family has access to quality education at all levels.

Healthcare facilities in Charlotte are among the best in the nation, providing you with exceptional medical care and wellness services. With state-of-the-art hospitals and specialized clinics, you can feel confident about your family’s health and well-being.

Choosing Charlotte means embracing a city that offers a balanced lifestyle, where professional growth and personal happiness go hand in hand. Whether you’re drawn by the thriving job market, the rich cultural scene, or the excellent educational and healthcare systems, you’ll find Charlotte a place that truly feels like home.

Ready to amplify your Charlotte business?

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OUR WORK

HoliMont Ski Club

Taking America's largest private ski club from the blue square to double black.

For almost 60 years HoliMont has been committed to creating an environment for generations of families and friends to adventure and build memories together. As America’s largest Private Ski Club, and WNY’s Premier Ski Destination, it was time for a change to reposition the club for the new season they were stepping into. In partnership with their incredibly committed and passionate team, we’ve rolled up our sleeves to not only reintroduce HoliMont as an All-Season Club but to engage new members and remind existing members of how wonderful a place HoliMont is for family, friendship, and fun.
Industry

Private Club Sports

Location

Ellicottville, NY

Brand Identity

Refreshing their identity without reinventing it. 

HoliMont has a very recognizable mark with decades of history behind it – so our approach was focused on breathing new life into a timeless logo.

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Logo Redesign

Simple & Structured.

Removing the dated styling (shadows, outlines) as well as the caps-case on the word mark helped to reveal a more timeless and versatile logo.

Color Studies & Typography

A high-end, rustic, and elegant take on WNY ski culture

Combining rich greens, rose gold, and a quality typographic system gives HoliMont the recognizable look it deserved.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of Holimont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of HoliMont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Identity

Custom badges for all of the 'Mont's programs. 

We created unique symbols with illustrations to represent each program within HoliMont. You can see these around the ‘Mont any time you visit!

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WEBSITE

A premier destination: online and off.

We took the original site and did a complete overhaul, giving HoliMont the impact it deserves for current and prospective members.

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Mobile

A simple yet beautiful experience, even if you're browsing from the chairlift.

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

Creative Assets

A simple yet beautiful experience, even if you're browsing from the chairlift. ​

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

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Print Materials

A suite of promotional materials for the old souls who prefer something to hold on to. 

From brochures to flyers, signs to branded merch – we’ve done it all to roll out the newly refreshed HoliMont brand.

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoots with the HoliMont staff and members are arguably the most fun any creative team can have while working. 

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoot with the HoliMont staff and members are arguably the most fun any creative team can have while working.

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Play Video
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Iconography

Custom icons add an extra splash of fun and also function.

we created custom-branded iconography used throughout both web & print materials to illustrate features and activities offered by HoliMont.

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Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

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12 Month KPI Snapshot

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12 Month Marketing Wins

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ROI
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"I would not feel anywhere near as comfortable with the future of HoliMont as I do if not for Williams Media."

Ed Youmans

General Manager

HoliMont

LET’S WORK TOGETHER

Ready to take your company to the next level?

Get in touch to book a quick discovery session, where we’ll chat about your goals and see if we’re a good fit to help you get there.

OUR WORK

SingleSource Accounting

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Your one-stop shop for outsourced accounting services.

We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.

Industry

Accounting

Location

Buffalo, NY

Services

Web Design & Development

Digital Marketing

Custom Illustration 

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Illustrations

Visualizing the brand.

It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.

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The Team

Custom headshot illustrations.

Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.

let’s work together

Ready to get started?

OUR WORK

Jade Stone Engineering

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Award-winning, NY-based engineering firm that services clients across America.

Jade Stone Engineering is an award-winning, NY-based engineering firm that services clients across America. JSE strives to remain approachable, easy to work with, and consistent in their practical problem-solving skills through mechanical, electrical, and plumbing engineering. We’ve had the privilege of partnering with JSE on our entire service line- including a brand refresh, website transformation, video production, SEO & hyper-target digital marketing.

Industry

Engineering

Location

Watertown, NY

Services

Web Design & Development
Photo/Videography
Digital Marketing

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“We strongly recommend Michael & his team. After two years, we continue to work with them and they continue to provide results.”

Ben Walldroff

CEO

Jade Stone Engineering
let’s work together

Ready to get started?

OUR WORK

EMS Wealth Management

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A partnership of four family-owned agencies.

Committed to Western New York with over 100 years of licensed experience and over $150 Million in assets under management, EMS Wealth Management is a full-service financial firm with a broad range of specialties including personal financial planning, 401(k) & employer sponsored retirement plans, estate planning and insurance products. Williams Media worked with them to develop a new identity under the EMS brand as well as a new website, sales brochures & stationary.

Industry

Financial

Location

Buffalo, NY

Services

Web Design & Development
Branding
Photography

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let’s work together

Ready to get started?

OUR WORK

McGuire Development

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Ensuring the highest industry standards in development and property management.

Williams Media was hired to work with the McGuire Development Company on the design and development of their new website. It had been about 10 years since their last site was built, so their team was adamant about taking a thoughtful and strategic approach to the establishment of their “Digital Headquarters.” This included custom photography throughout the website of their Buffalo, NY headquarters that ties together their physical and digital headquarters, confidently welcoming past and current clientele.

Industry

Real Estate

Location

Buffalo, NY
Tampa, FL

Services

Website Design & Development
Digital Marketing
Photography

WEBSITE

Showcasing company expertise.

Their stunning new website delivers a strong focus on company offerings and history, highlighting past and present commercial real estate projects, clientele base, and their extensive portfolio of properties and 3rd party listings.

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For over 15 years McGuire Development has been establishing themselves as one of Buffalo’s most trusted commercial real estate firms with an unrelenting focus on customer service. We’ve had an awesome time working with them and are thrilled to partner with such a great company.
Specializing in a wide range of projects, including commercial and residential developments, healthcare facilities, and industrial spaces; their dedication to sustainable and innovative design has made them a trusted name in the region’s real estate landscape. McGuire Development Company continues to contribute to the growth and development of Buffalo, helping to shape its future.
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Olivia Basile

"My experience working with the Williams Media team has been nothing short of fresh and energetic, with confident collaboration and creativity. They have surpassed what we could have envisioned on our own, and presented us with a relevant, modern approach to our new site.

Working with requested deliverables and realistic deadlines from the Williams Media team has been smooth with constant communication. They do a great job understanding the direct needs of the client and fitting within budget parameters. They are honest and take the time to make sure the client understands exactly what they need to create a successful site launch."

Olivia Basile

Marketing Manager

McGuire Development
let’s work together

Ready to get started?