Is your EDO website truly harnessing the power of your local talent pool? If not, you’re missing out on a golden opportunity to grab the attention of businesses eyeing your region for relocation or expansion. Let’s dive into why this matters and how you can turn your website into a talent showcase that’ll have companies lining up at your digital doorstep.
The Talent Magnet Effect
First things first: talent attracts talent. A 2022 survey by Site Selection Group revealed a game-changing stat: a whopping 65% of businesses rank workforce availability as their top factor when choosing a new location. That’s right – your people are your biggest draw. So, let’s make sure your website is singing their praises loud and clear.
Bringing Local Success Stories to Life
Nothing speaks louder than real-life success. Your region is brimming with inspiring professionals and entrepreneurs who’ve hit it big. It’s time to put them in the spotlight.
Take Austin, Texas, for example. They could showcase the story of Michael Dell, who built his tech empire from a University of Texas dorm room. Or consider Spanx founder Sara Blakely from Atlanta, who turned $5,000 into a billion-dollar business. These aren’t just success stories; they’re testaments to your region’s ability to nurture and support talent.
But don’t stop at the big names. Highlight local small business owners who’ve found their niche, innovative startups making waves, and professionals who’ve climbed the corporate ladder without leaving town. Use a mix of written profiles, video interviews, and photo galleries to bring these stories to life.
Crunching Numbers, Telling Stories
Data can be dry, but it doesn’t have to be. Transform your workforce statistics into visually appealing infographics that pack a punch. Instead of a boring paragraph about education levels, try something like this:
“Did you know? 40% of our workforce holds a bachelor’s degree or higher. That’s 10% above the national average!”
Other impactful stats to showcase:
- Annual number of STEM graduates
- Percentage of workforce in key industries
- Average salaries compared to national figures
- Workforce growth rate over the past 5 years
Remember, it’s not just about the numbers – it’s about what they mean for businesses considering your area.
Education and Training: Your Talent Pipeline
Your local educational institutions are more than just schools – they’re talent factories. Shine a spotlight on the partnerships between these institutions and local businesses.
The University of Waterloo’s co-op program is a prime example. With over 7,000 employer partners worldwide, it’s a testament to how education can directly feed into the workforce. Highlight similar programs in your area, showcasing how your region is actively cultivating the skills businesses need.
Don’t forget about vocational training and apprenticeship programs. These are goldmines for industries requiring specialized skills. Feature success stories of individuals who’ve gone through these programs and are now thriving in local businesses.
The “Talent Spotlight” Strategy
Here’s a pro tip that’ll keep your website dynamic and engaging: Create a “Talent Spotlight” section. Each month, feature a different local professional, recent graduate, or up-and-coming entrepreneur. Share their story, their journey, and why they choose to build their career in your region.
This approach serves multiple purposes:
- It keeps your content fresh and gives visitors a reason to return.
- It showcases the diversity of talent in your area.
- It personalizes your workforce, making your region more relatable and appealing
Leveraging Social Media
Your website shouldn’t be the only place showcasing your talent. Use your EDO’s social media channels to amplify these stories. Create a hashtag (like #OurTownTalent) and encourage local professionals to share their own stories. This user-generated content can then be featured on your website, creating a dynamic, community-driven talent showcase.
The Bottom Line
Your local talent pool is more than just a workforce – it’s a vibrant community of skilled, innovative individuals who’ve chosen your region as the place to build their careers and lives. Your EDO website should reflect this reality, painting a picture of a region where talent thrives and businesses can find the skilled workforce they need to succeed.
Remember, in the world of economic development, your people are your greatest asset. Don’t just tell potential investors about your workforce – show them. Let your website be the stage where your local talent shines, and watch as businesses take notice.
Your region’s next big economic win could be just a click away. Make sure your website is ready to seal the deal by showcasing the heart of your economic success – your talented people.
