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9 Essential Facebook Ad Types: Boost Your Campaigns Now

Ready to amplify your organization?

Exploring the world of Facebook ads can feel like navigating a labyrinth with endless turns. But don’t worry, you’re about to discover the key ad types that can transform your marketing strategy. With the right ad format, you can showcase your products in a way that resonates with your audience and drives sales.

At the heart of Facebook Ads Manager lies the power to craft an ad that speaks directly to your target demographic. Whether you’re aiming to boost engagement or ramp up conversions, understanding the different ad formats available is your first step to advertising success. Let’s dive into the types of Facebook ads that could elevate your brand to new heights.

Types of Facebook Ads

As you dive deeper into the realm of Facebook advertising, you’ll find a variety of ad types at your disposal. Each serves a unique purpose and can be tailored to meet your campaign’s objectives. Let’s explore the different formats so you can identify which will best suit your marketing strategy.

1. Image Ads

Simple yet effective, image ads are the bread and butter of Facebook advertising. They involve a single image that captures your audience’s attention and conveys your message succinctly. Ideal for all stages of the sales funnel, these ads can:

  • Enhance brand awareness
  • Showcase a product or service
  • Deliver a compelling message

However, note that with the ease of their creation comes a challenge: image ads can be easy to overlook in a crowded news feed. It’s crucial to use high-quality visuals and make your content stand out.

2. Video Ads

Video ads leverage the power of motion and sound to capture interest. They’re not only more engaging but are also shown to increase brand association and support purchase decisions. To effectively utilize video ads, keep in mind:

  • Optimal video length is 15-30 seconds
  • Videos should convey the message visually to accommodate silent autoplay
  • Use captivating content to prevent early drop-offs

3. Carousel Ads

Carousel ads allow you to showcase up to ten images or videos within a single ad, each with its own link. This ad type is perfect if you’re looking to:

  • Highlight multiple products
  • Share a multi-part story
  • Provide a detailed service explanation

With carousel ads, your creativity is the limit.

4. Slideshow Ads

Slideshow ads create a video-like experience, compiling a sequence of images to play as a slideshow. They’re lightweight and load quickly even on slow connection speeds, making them a practical choice for reaching audiences with varying internet access.

5. Collection Ads

Collection ads simplify the shopping experience. They allow users to browse and purchase products directly from the ad. A collection ad includes:

  • A primary video or image
  • A catalog of products

This format drives immediate engagement and sales by minimizing the steps from discovery to purchase.

6. Lead Generation Ads

Designed to nurture prospects, lead generation ads invite users to submit their information without leaving Facebook. Use these ads when you’re looking to:

  • Build an email list
  • Offer free trials or demos
  • Register users for an event

7. Instant Experience Ads

Previously known as Canvas, Instant Experience ads are full-screen experiences that open after someone interacts with your ad on a mobile device. They’re designed for immersive storytelling and can include images, videos, carousels, and more.

8. Dynamic Ads

Dynamic ads automatically promote products to people who have expressed interest on your website, in your app, or elsewhere on the internet. They are highly personalized and effective at recapturing the interest of potential customers.

9. Messenger Ads

Messenger ads appear directly in the Chats tab of the Messenger app, providing a direct line of communication with your audience. These ads can initiate conversations, and move prospects through your sales funnel with one-on-one interaction.

Arming yourself with the knowledge of these various Facebook ad types helps ensure that your advertising is as effective and targeted as possible. Experiment with different formats and measure their performance to continually refine your approach.

Get Started With Facebook Ads Today

Unlocking the potential of Facebook ads is a game-changer for your marketing efforts. With the knowledge of various ad formats at your fingertips, you’re equipped to create compelling campaigns that resonate with your audience. Remember, the key to success lies in matching your objective with the right type of ad and continuously optimizing based on performance data. Dive in, experiment with different formats, and watch your business thrive. It’s time to leverage the power of Facebook advertising to its fullest and see the impact on your brand’s growth.

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OUR WORK

HoliMont Ski Club

Taking America's largest private ski club from the blue square to double black.

For almost 60 years HoliMont has been committed to creating an environment for generations of families and friends to adventure and build memories together. As America’s largest Private Ski Club, and WNY’s Premier Ski Destination, it was time for a change to reposition the club for the new season they were stepping into.

In partnership with their incredibly committed and passionate team, we’ve rolled up our sleeves to not only reintroduce HoliMont as an All-Season Club but to engage new members and remind existing members of how wonderful a place HoliMont is for family, friendship, and fun. 

Industry

Private Club Sports

Location

Ellicottville, NY

Services

Branding
Web Design & Development
Photo/Videography
Digital Marketing

Brand Identity

Refreshing their identity without reinventing it. 

HoliMont has a very recognizable mark with decades of history behind it – so our approach was focused on breathing new life into a timeless logo.

OLD LOGO

Logo Redesign

Simple & Structured.

Removing the dated styling (shadows, outlines) as well as the caps-case on the word mark helped to reveal a more timeless and versatile logo.

Color Studies & Typography

A high-end, rustic, and elegant take on WNY ski culture

Combining rich greens, rose gold, and a quality typographic system gives HoliMont the recognizable look it deserved.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of Holimont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of HoliMont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Identity

Custom badges for all of the 'Mont's programs. 

We created unique symbols with illustrations to represent each program within HoliMont. You can see these around the ‘Mont any time you visit!

WM-PROJ-HMONT-PROGRAM-LOGOS-MOBILE

WEBSITE

A premier destination: online and off.

We took the original site and did a complete overhaul, giving HoliMont the impact it deserves for current and prospective members.

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Mobile

A simple yet beautiful experience, even if you're browsing from the chairlift.

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

Creative Assets

A simple yet beautiful experience, even if you're browsing from the chairlift. ​

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

WM-PROJ-HMONT-MOBILE

Print Materials

A suite of promotional materials for the old souls who prefer something to hold on to. 

From brochures to flyers, signs to branded merch – we’ve done it all to roll out the newly refreshed HoliMont brand.

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoots with the HoliMont staff and members are arguably the most fun any creative team can have while working. 

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoot with the HoliMont staff and members are arguably the most fun any creative team can have while working.

williams-media-holimont-video-image
Play Video
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Iconography

Custom icons add an extra splash of fun and also function.

we created custom-branded iconography used throughout both web & print materials to illustrate features and activities offered by HoliMont.

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Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

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12 Month KPI Snapshot

0
LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
New Trial Members
0 .4x
New Members

12 Month KPI Snapshot

0
LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
ROAS
0 .4x
ROI
wm-ed youmans

"I would not feel anywhere near as comfortable with the future of HoliMont as I do if not for Williams Media."

Ed Youmans

General Manager

HoliMont

LET’S WORK TOGETHER

Ready to take your company to the next level?

Get in touch to book a quick discovery session, where we’ll chat about your goals and see if we’re a good fit to help you get there.

OUR WORK

SingleSource Accounting

SingleSource Logo Main

Your one-stop shop for outsourced accounting services.

We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.

Industry

Accounting

Location

Buffalo, NY

Services

Web Design & Development

Digital Marketing

Custom Illustration 

SingleSource-fullMockup

Illustrations

Visualizing the brand.

It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.

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The Team

Custom headshot illustrations.

Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.