Your Amherst Web Partner

Amherst Web Design and Development

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Get your new home page for free!

We’ll create your new home page for free, and you don’t pay us a dime unless you love it.

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A 24/7 money-making sales machine.

We’ll make sure your Amherst site is your top salesperson - working for you while you sleep.

Beauty meets function for your business.

Your website will look amazing and represent your brand well to Amherst users - on every device under the sun.

Turn Amherst browsers into buyers

Conversion focused design helps guide your visitors to take the next step with you.

Why work with Williams?

If you're in Amherst, there are three reasons we think you should work with Williams, and we can promise you, they aren't what you'd expect...

Tired of losing business in Amherst because of a mediocre website?

Does this sound like you?

Modern design. Streamlined process.

Optimized, secure and ADA/WCAG compliant.

Worry-free, all-in-one management.

Featured Work

Impactful, high performing websites for businesses near Amherst.

Amherst Web Design

We believe in helping Amherst businesses thrive on the web.

Amherst, NY Town Court Building

Amherst, What are you waiting for?

Welcome to the heart of digital innovation tailored for Amherst, New York. Our Buffalo-based web design company is dedicated to transforming your online vision into reality, with custom solutions that resonate with the vibrant community of Amherst. We understand the unique pulse of this area and specialize in creating websites that not only captivate your audience but also drive local engagement and growth. From sleek, user-friendly designs to robust, SEO-optimized platforms, we empower Amherst businesses to thrive online. Partner with us and watch your digital presence bloom, right here in the heart of Erie County.

In the bustling digital landscape of Amherst, NY, having a standout website isn’t just an option—it’s a necessity. As a local business, your online presence can make or break your success. That’s why I’m diving deep into the world of web design in Amherst, NY, exploring how it’s more than just aesthetics; it’s about making your business shine online.

From the importance of SEO to ensuring your site is user-friendly across all devices, the right web design strategy can propel your business to new heights. Whether you’re a small startup or a well-established company, understanding the nuances of web design in our local context is crucial. Let’s explore how Amherst, NY businesses can thrive online with the right design approach.

Importance of Web Design in Amherst, NY

In the digital age, establishing a strong online presence is paramount for businesses in Amherst, NY. I’ve witnessed firsthand how web design plays a critical role in this process. It’s not just about making a site look good—effective web design is about creating an experience that resonates with visitors. Let’s dive deeper into how impactful web design can be, particularly focusing on user experience and mobile responsiveness.

Impact on User Experience

User Experience (UX) is a cornerstone of successful web design. In Amherst, NY, where competition is fierce, a website that offers a seamless, intuitive user experience can set a business apart. Here’s why:

  • First impressions matter: Visitors form opinions about a site within seconds. A well-designed website conveys professionalism and credibility.
  • Navigation: Ease of use is crucial. Visitors should be able to find what they’re looking for effortlessly.
  • Content readability: Well-thought-out design ensures that content is engaging and easy to read.
  • Conversion: A great user experience increases the likelihood of converting site visitors into customers.

In essence, the quality of the user experience directly impacts the effectiveness of a website in achieving its business goals. By prioritizing UX in web design, businesses in Amherst can create valuable connections with their audience.

Mobile Responsiveness

With the increasing dominance of mobile internet usage, mobile responsiveness has become non-negotiable. Here’s why it’s essential for Amherst businesses:

  • Expanding reach: A significant portion of internet traffic comes from mobile devices. A mobile-responsive website ensures accessibility to a wider audience.
  • Improved SEO: Google prioritizes mobile-friendly websites in search results. A responsive design boosts visibility and helps climb the rankings.
  • User satisfaction: Mobile users expect quick, easy access to information. A responsive site meets these expectations, enhancing the user experience.

A mobile-responsive design ensures that a website looks great and functions flawlessly across all devices, whether it’s viewed on a desktop, a tablet, or a smartphone. This adaptability is crucial for engaging with the modern consumer and capitalizing on the opportunities the digital landscape offers.

By focusing on creating an optimal user experience and ensuring mobile responsiveness, businesses in Amherst, NY, can leverage web design as a powerful tool to connect with their audience, enhance their online presence, and drive success.

As someone deeply involved in the web design landscape of Amherst, NY, I’ve observed firsthand the evolution of design trends tailored to local businesses. Staying ahead of these trends not only sets a business apart but also enhances user engagement. Let’s delve into a couple of noteworthy trends: minimalist design and the integration of interactive elements.

Minimalist Design

The saying “less is more” has never been truer than in today’s web design environment, especially in and around Amherst. A minimalist design approach strips away unnecessary decor to focus on essential elements. This trend has gained substantial traction for several impactful reasons.

First, minimalist designs contribute to faster loading times. With users’ diminishing patience for slow websites, a sleek, clean design ensures your site loads quickly, thus reducing bounce rates. Second, it offers a clutter-free user experience, making it easier for visitors to navigate and find what they’re looking for with minimal effort. This simplicity does not only cater to aesthetics but significantly improves functionality by guiding users directly to their points of interest without distractions.

Moreover, minimalist design aligns perfectly with mobile responsiveness. Given that a significant chunk of web traffic comes from mobile devices, a design that translates smoothly across various screen sizes is indispensable. Businesses in Amherst can leverage minimalist design to ensure their websites are accessible and appealing across all devices, a crucial factor for maintaining competitive edge in the digital realm.

Interactive Elements

Interactive elements in web design serve a dual purpose: they enhance user engagement and provide valuable insights into user behavior. Incorporating interactive features into a website can transform passive visitors into active participants, a critical factor in increasing the time spent on the site and improving overall satisfaction.

Features like interactive infographics, polls, surveys, and quizzes not only make the user experience more engaging but also tailor it. They allow businesses to collect preferences and feedback in real-time, providing a direct line to customer insights. This interaction fosters a sense of involvement and investment in the brand.

Animation is another interactive element that has seen a steep rise in popularity. Whether it’s subtle motion in background elements or more prominent animated transitions, these details capture users’ attention and create a dynamic, immersive experience. For Amherst businesses, implementing such interactive elements can differentiate their online presence, making their website not just a source of information but a destination for user interaction.

In the web design landscape of Amherst, NY, staying attuned to these trends isn’t just about keeping up with the digital Joneses; it’s about creating meaningful, enjoyable online experiences that resonate with your audience and propel your business forward. In the surge of online competition, these design considerations are tools to ensure your website stands out and truly represents your brand’s ethos and offerings.

Choosing a Web Design Agency in Amherst, NY

When it comes to web design in Amherst, NY, finding the right agency can be a game-changer for your business. With so many options available, it’s essential to approach the selection process with a strategic mindset. I’ll walk you through some critical steps and considerations that have helped me and can guide you in making an informed decision.

Researching Local Portfolio

One of the first things I always recommend doing is diving deep into the portfolios of local web design agencies. A portfolio is a window into an agency’s style, capability, and experience. Here’s what I look for:

  • Diverse Projects: I love seeing a variety of industries and styles in a portfolio. It tells me that the agency is adaptable and has tackled different challenges.
  • Case Studies: Sometimes, it’s not just about the design but the results. Agencies that include case studies or testimonials provide insights into how their designs translate into success.
  • Modern Design Trends: Keeping an eye out for websites that incorporate the latest design trends, such as minimalist designs and interactive elements, assures me that the agency stays updated.

Considering Budget and Services

After narrowing down the options based on portfolios, the next big consideration is usually the budget and the services offered. Here’s my approach:

  • Transparent Pricing: I prefer agencies that are upfront about their pricing. It’s a sign of transparency and helps me avoid any hidden costs down the line.
  • Comprehensive Services: Since web design is intertwined with SEO, content management, and responsiveness across devices, I look for agencies offering a wide range of services. This ensures coherence and efficiency throughout the web design process.
  • Customization: Every business is unique, so I value when an agency is willing to customize their services to fit my specific needs and goals. It makes a huge difference in the outcome.

Choosing the right web design agency in Amherst, NY, requires a careful balance between their creative ability, the range of services they offer, and how well they fit within your budget. By taking the time to research local portfolios and consider the cost and services holistically, you’re setting the stage for a successful collaboration that can elevate your online presence.

YOUR Amherst WEB PARTNER

We're not just another vendor, we're your Amherst web partner

Williams Media Marketing Team in the office

We understand you.

We’ve devoted our lives to understanding and guiding companies like yours towards growth, in Amherst and beyond.

We understand your Clients.

Your website should make your clients trust you before they talk to you. If we don’t understand their problems first, how can we help you solve them?

We understand the web.

We’ve got a proven process for developing rockin’ websites for Amherst companies, so you never have to worry about your online presence again.

Navigating the digital world in while running your Amherst company can be tricky - don’t do it alone.

From the beginning, they made us feel comfortable and confident in their abilities. Their team is not only talented but also great communicators, making the collaboration even more effective and enjoyable.

Katie

Greater Lexington

Working with Williams Media on our website refresh project has been a stress free, and engaging experience. We expect that their knowledge for the task and passion for understanding our organization will prove to be an exciting outcome that meets our key objectives.

Sarah

Invest Buffalo Niagara

Working with this team of creative and professional people has been a great experience. Their leadership is passionate, takes initiative and puts the client first. Compared to the other Web Companies I have worked with this team shines above them all.

John

Web Developer

The quality of their work was incredible, and simple things like the response time which means a lot to private businesses was impeccable. Also, they were completely on the ball and didn’t treat you any different lately then the big companies.

Kevin

Scherer Furniture

Williams Media has been an amazing resource for our business since 2015. They've approached our relationship as a partner, not a transactional resource. From the initial consultation to ongoing website management, it's always been a great experience.

Jayce

Financial Planner. EMS Wealth Management

At Viridi, we’ve loved working with Williams Media. From collaboration on the creative process to the ease of communication with their team, we couldn’t ask for better partners in showcasing our brand online.

Tess

Viridi Parente

Michael and his team have delivered on all fronts, and it doesn’t hurt that they’re awesome people to work with. They consistently go above and beyond in both the big and the small things.

Tom

ODL Orthodontic Lab

They continue to produce results for us in an ever-changing environment. We are impressed with their attention to detail and appreciate how communicative and pro-active they are.

Susan

Orleans Niagara Boces

From day 1 the team at Williams did a phenomenal job listening to our story, goals and capabilities and helping us deliver a phenomenal final product.

Williams-Media-testimonials-verdi-Chris-Lubick

Christopher

Verdi Commerce

Once we started working with Williams we were even more impressed. Their team is truly creative, and despite having a very simple product offering, and limited digital resources their team was able to deliver a creative solution.

Williams-Media-testimonials-flexpak-tanner-vandenberg

Tanner

FlexPak Inc.

We were impressed with their enthusiasm for their work and knowledge of current design and web development trends.

Williams-Media-Virtira-Cynthia-Watson

Cynthia

Consulting Company

This has been a record breaking year for us - I'm very grateful for you and your team.

wm-client-testimonial-jay-park

Jay

Park Place Installations

Having worked with Williams for more than four years, I can tell you, they always go the extra mile.

williams-media-bonnie-gordon-1

Bonnie

Marketing Director

We strongly recommend Michael and his team. After two years, we continue to work with them and they continue to provide results.

Ben

Jade Stone Engineering

I am highly impressed by the Williams Media team. They're creative and pragmatic. They're customer-focused...which means they'll help you focus on YOUR customers "through" an exceptional website.

williams-media-client-testimonial-ThomasD-Reed

Thomas

Intrexon Corporation

They were 100% dedicated, working around the clock to get our program launched. We look forward to continued success with them on our projects.

williams-media-client-Margaret-Zakarian

Margaret

Zakarian Hospitality

Sinatra & Company turns to Williams Media as a reliable partner in our marketing strategy.

williams-media-client-testimonial-nick-sinatra

Nick

Sinatra & Company Real Estate

Williams-Media-john-web-design

From the beginning, they made us feel comfortable and confident in their abilities. Their team is not only talented but also great communicators, making the collaboration even more effective and enjoyable.

Katie

Greater Lexington

Working with Williams Media on our website refresh project has been a stress free, and engaging experience. We expect that their knowledge for the task and passion for understanding our organization will prove to be an exciting outcome that meets our key objectives.

Sarah

Invest Buffalo Niagara

Working with this team of creative and professional people has been a great experience. Their leadership is passionate, takes initiative and puts the client first. Compared to the other Web Companies I have worked with this team shines above them all.

John

Web Developer

The quality of their work was incredible, and simple things like the response time which means a lot to private businesses was impeccable. Also, they were completely on the ball and didn’t treat you any different lately then the big companies.

Kevin

Scherer Furniture

Williams Media has been an amazing resource for our business since 2015. They've approached our relationship as a partner, not a transactional resource. From the initial consultation to ongoing website management, it's always been a great experience.

Jayce

Financial Planner. EMS Wealth Management

At Viridi, we’ve loved working with Williams Media. From collaboration on the creative process to the ease of communication with their team, we couldn’t ask for better partners in showcasing our brand online.

Tess

Viridi Parente

Michael and his team have delivered on all fronts, and it doesn’t hurt that they’re awesome people to work with. They consistently go above and beyond in both the big and the small things.

Tom

ODL Orthodontic Lab

They continue to produce results for us in an ever-changing environment. We are impressed with their attention to detail and appreciate how communicative and pro-active they are.

Susan

Orleans Niagara Boces

From day 1 the team at Williams did a phenomenal job listening to our story, goals and capabilities and helping us deliver a phenomenal final product.

Williams-Media-testimonials-verdi-Chris-Lubick

Christopher

Verdi Commerce

Once we started working with Williams we were even more impressed. Their team is truly creative, and despite having a very simple product offering, and limited digital resources their team was able to deliver a creative solution.

Williams-Media-testimonials-flexpak-tanner-vandenberg

Tanner

FlexPak Inc.

We were impressed with their enthusiasm for their work and knowledge of current design and web development trends.

Williams-Media-Virtira-Cynthia-Watson

Cynthia

Consulting Company

This has been a record breaking year for us - I'm very grateful for you and your team.

wm-client-testimonial-jay-park

Jay

Park Place Installations

Having worked with Williams for more than four years, I can tell you, they always go the extra mile.

williams-media-bonnie-gordon-1

Bonnie

Marketing Director

We strongly recommend Michael and his team. After two years, we continue to work with them and they continue to provide results.

Ben

Jade Stone Engineering

I am highly impressed by the Williams Media team. They're creative and pragmatic. They're customer-focused...which means they'll help you focus on YOUR customers "through" an exceptional website.

williams-media-client-testimonial-ThomasD-Reed

Thomas

Intrexon Corporation

They were 100% dedicated, working around the clock to get our program launched. We look forward to continued success with them on our projects.

williams-media-client-Margaret-Zakarian

Margaret

Zakarian Hospitality

Sinatra & Company turns to Williams Media as a reliable partner in our marketing strategy.

williams-media-client-testimonial-nick-sinatra

Nick

Sinatra & Company Real Estate

Partner Pricing

Get a brand new website in Amherst within 8 weeks.

Drive your business forward faster and more affordable than ever.

Amherst Website Design, Development & Support

Get a dependable website that performs for your business, and ongoing support to ensure you’ve got everything you need to succeed online.

Starting at

$4,499

*Starting price subject to change based on complexity and specific needs of your website. The 6-8 week timeline guarantee is only valid for service websites if client meets all assigned deadlines, otherwise the timeline could be extended.

Get your home page designed and built for free. You don’t pay us until you love it.
Amherst Hosting, maintenance and support

Ongoing hosting, management & support included with every site.

HOW IT WORKS

A painless process with an outstanding outcome.

It’s never been easier to get a new website in Amherst.

ALIGN

We learn about your objectives, creative preferences, and begin crafting a content plan that aligns with your vision.

DESIGN

We design and develop your home page, and refine the design system tirelessly until you love it - or you dont pay a dime.

DEVELOP

We develop the remainder of your site plan to spec, ensuring no page is left unaccounted for.

DELIVER

Once you’re completely satisfied, we blast your new site into the world to make your business shine online.

SUPPORT

Enjoy worry-free ongoing hosting, management and development support with our Website Care Plans.

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Let’s take your website to the next level.

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In today’s fast-paced digital world, your website is often the first impression potential customers have of your business. That’s
Creating an ADA compliant website isn’t just about ticking boxes on a checklist; it’s about opening your digital doors
You’ve likely heard the term “funnel” tossed around in marketing discussions, but what exactly is bottom of the funnel

Amherst Web Design FAQ

Selecting the appropriate web design agency in Amherst, NY, is crucial because it directly impacts your business’s online presence and success. The right agency will understand your business’s needs, target audience, and goals, offering customized web design solutions that enhance user experience, improve SEO, and ultimately drive conversions and revenue.

When evaluating a web design agency’s portfolio, look for diversity in design styles, adaptability to different industries, and successful case studies. Portfolios showcasing detailed case studies and testimonials provide insights into the agency’s process, customer satisfaction, and the effectiveness of their designs in achieving business goals.

Budget transparency is vital when selecting a web design agency. It ensures there are no hidden costs and that you fully understand what you’re paying for. Agencies that outline their pricing and what each package includes allow you to make an informed decision based on your financial capability and the value you’re receiving.

Yes, comprehensive services from a web design agency can significantly benefit your business. Offering a full range of services, such as SEO, content creation, and digital marketing, alongside web design and development ensures a cohesive and integrated approach to building and maintaining a strong online presence, potentially saving you time and resources.

Customization in web design is crucial because it ensures your website stands out in a crowded digital marketplace and accurately reflects your unique brand identity. A customizable web design caters to your specific business needs and goals, providing a better user experience that aligns with your target audience’s preferences and expectations, thus driving engagement and conversions.

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OUR WORK

HoliMont Ski Club

Taking America's largest private ski club from the blue square to double black.

For almost 60 years HoliMont has been committed to creating an environment for generations of families and friends to adventure and build memories together. As America’s largest Private Ski Club, and WNY’s Premier Ski Destination, it was time for a change to reposition the club for the new season they were stepping into.

In partnership with their incredibly committed and passionate team, we’ve rolled up our sleeves to not only reintroduce HoliMont as an All-Season Club but to engage new members and remind existing members of how wonderful a place HoliMont is for family, friendship, and fun. 

Industry

Private Club Sports

Location

Ellicottville, NY

Services

Branding
Web Design & Development
Photo/Videography
Digital Marketing

Brand Identity

Refreshing their identity without reinventing it. 

HoliMont has a very recognizable mark with decades of history behind it – so our approach was focused on breathing new life into a timeless logo.

OLD LOGO

Logo Redesign

Simple & Structured.

Removing the dated styling (shadows, outlines) as well as the caps-case on the word mark helped to reveal a more timeless and versatile logo.

Color Studies & Typography

A high-end, rustic, and elegant take on WNY ski culture

Combining rich greens, rose gold, and a quality typographic system gives HoliMont the recognizable look it deserved.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of Holimont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of HoliMont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Identity

Custom badges for all of the 'Mont's programs. 

We created unique symbols with illustrations to represent each program within HoliMont. You can see these around the ‘Mont any time you visit!

WM-PROJ-HMONT-PROGRAM-LOGOS-MOBILE

WEBSITE

A premier destination: online and off.

We took the original site and did a complete overhaul, giving HoliMont the impact it deserves for current and prospective members.

WM-PROJ-HMONT-WEB-MOCKUP-2
WM-PROJ-HMONT-WEB-MOCKUP-3

Mobile

A simple yet beautiful experience, even if you're browsing from the chairlift.

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

Creative Assets

A simple yet beautiful experience, even if you're browsing from the chairlift. ​

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

WM-PROJ-HMONT-MOBILE

Print Materials

A suite of promotional materials for the old souls who prefer something to hold on to. 

From brochures to flyers, signs to branded merch – we’ve done it all to roll out the newly refreshed HoliMont brand.

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoots with the HoliMont staff and members are arguably the most fun any creative team can have while working. 

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoot with the HoliMont staff and members are arguably the most fun any creative team can have while working.

williams-media-holimont-video-image
Play Video
WM-PROJ-HMONT-ICONS-BOTTOM

Iconography

Custom icons add an extra splash of fun and also function.

we created custom-branded iconography used throughout both web & print materials to illustrate features and activities offered by HoliMont.

WM-PROJ-HMONT-LARGE-ICON
WM-PROJ-HMONT-ICONS-TOP
WM-PROJ-HMONT-SOCIAL-POSTS-2

Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

holimont-970x250
Adventure Is Calling-300x600

12 Month KPI Snapshot

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LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
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New Trial Members
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New Members

12 Month KPI Snapshot

0
LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
ROAS
0 .4x
ROI
wm-ed youmans

"I would not feel anywhere near as comfortable with the future of HoliMont as I do if not for Williams Media."

Ed Youmans

General Manager

HoliMont

LET’S WORK TOGETHER

Ready to take your company to the next level?

Get in touch to book a quick discovery session, where we’ll chat about your goals and see if we’re a good fit to help you get there.

OUR WORK

SingleSource Accounting

SingleSource Logo Main

Your one-stop shop for outsourced accounting services.

We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.

Industry

Accounting

Location

Buffalo, NY

Services

Web Design & Development

Digital Marketing

Custom Illustration 

SingleSource-fullMockup

Illustrations

Visualizing the brand.

It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.

WM-PROJ-SINGLESOURCE-FACES

The Team

Custom headshot illustrations.

Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.