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How Facebook Ads and Email Marketing Work Together

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[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”padding-5-percent” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]If there’s one thing small business owners know, it’s that there isn’t enough time to get everything done. And when it comes to digital, things can get exhausting. For some, social media is enough to make your head spin—and managing your entire digital presence can sometimes make you question your sanity.

Between Facebook, Instagram, Snapchat, Twitter, LinkedIn, website updates and e-mail, the to do list fills up pretty quickly.

At the end of the day, social media and driving traffic to your website aren’t the goal. Sure, they’re incredibly important in a 2017 world, but the goal is to make money. You need customers and that’s one thing we understand.
So, the question is…How do we leverage the power of social media and all the work we’re doing there to generate new viable leads that we could nurture into paying customers?

That’s why we’re here.

By now you’ve probably heard a lot about the power of Facebook ads and how everything that we do and click on the internet is used to by their complex and vast advertising platform. It’s this information that provides us key opportunities to get relevant content in front of the right people at the right time so that we can see the ROI that makes us all do a little happy dance.

But, if you’ve never used Facebook Ad’s before, it’s worth familiarizing yourself with how they work. Be sure to check out our blog How To Increase Online Sales Using Facebook Ads, and download our e-book, “The Beginner’s Guide to Facebook Ad’s” to learn more.

So, before we go any further, let’s talk a little more about lead ads and how they can help.

Lead Ad’s are Facebook Ads that help facilitate direct contact between businesses and user. And, like any ad on Facebook, you can customize them based on demographic, location and interests. Lead Ad’s allow for the user to connect with businesses in a variety of different ways, everything from price estimates to product reviews to information capture. There are a variety of lead ad’s to choose from.

The best part about all of this? They do it right there on Facebook. Yup, you heard correctly. They don’t even have to leave Facebook to download and give you their email.

Talk about convenience!

 

For our purposes, we’ll concentrate on Lead Ad Forms. Forms allow you the ability to collect contact information like numbers and e-mail address from users that would like information about your business—or some other relevant piece of information like an e-book. By collecting this information, you can then use this data to then populate your subscriber list on your email platform.

Using Facebook in this capacity is great for a few reasons.

First, you’re able to expose your brand to a lot more people on social media, Facebook specifically, than you would on your website alone. Facebook is an environment that attracts and keeps everyone’s attention at a very low cost for the business. This means a high ROI for anyone that invests. For a business seeking a low Cost Per Lead, (CPL) investing in Facebook Ad’s are the proven way to go.

Another great feature of Lead Ad’s is the way it’s designed. Both user and mobile friendly. For anyone to share information with your business, Facebook is able to auto-fill the forms with information a user is already sharing with Facebook. All the user has to do is click share. This makes it effortless for someone to sign up or a newsletter, get a quote or simply ask for more information, allowing you to follow up using that same information on e-mail.

If you’re on the fence about e-mail, or are already using it, Lead Ads offer an easy way to capture addresses, saving you time to get to those other things on your to-do list.  Explore the potential on Facebook and see what works for you!

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OUR WORK

HoliMont Ski Club

Taking America's largest private ski club from the blue square to double black.

For almost 60 years HoliMont has been committed to creating an environment for generations of families and friends to adventure and build memories together. As America’s largest Private Ski Club, and WNY’s Premier Ski Destination, it was time for a change to reposition the club for the new season they were stepping into.

In partnership with their incredibly committed and passionate team, we’ve rolled up our sleeves to not only reintroduce HoliMont as an All-Season Club but to engage new members and remind existing members of how wonderful a place HoliMont is for family, friendship, and fun. 

Industry

Private Club Sports

Location

Ellicottville, NY

Services

Branding
Web Design & Development
Photo/Videography
Digital Marketing

Brand Identity

Refreshing their identity without reinventing it. 

HoliMont has a very recognizable mark with decades of history behind it – so our approach was focused on breathing new life into a timeless logo.

OLD LOGO

Logo Redesign

Simple & Structured.

Removing the dated styling (shadows, outlines) as well as the caps-case on the word mark helped to reveal a more timeless and versatile logo.

Color Studies & Typography

A high-end, rustic, and elegant take on WNY ski culture

Combining rich greens, rose gold, and a quality typographic system gives HoliMont the recognizable look it deserved.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of Holimont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of HoliMont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Identity

Custom badges for all of the 'Mont's programs. 

We created unique symbols with illustrations to represent each program within HoliMont. You can see these around the ‘Mont any time you visit!

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WEBSITE

A premier destination: online and off.

We took the original site and did a complete overhaul, giving HoliMont the impact it deserves for current and prospective members.

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Mobile

A simple yet beautiful experience, even if you're browsing from the chairlift.

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

Creative Assets

A simple yet beautiful experience, even if you're browsing from the chairlift. ​

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

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Print Materials

A suite of promotional materials for the old souls who prefer something to hold on to. 

From brochures to flyers, signs to branded merch – we’ve done it all to roll out the newly refreshed HoliMont brand.

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoots with the HoliMont staff and members are arguably the most fun any creative team can have while working. 

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoot with the HoliMont staff and members are arguably the most fun any creative team can have while working.

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Play Video
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Iconography

Custom icons add an extra splash of fun and also function.

we created custom-branded iconography used throughout both web & print materials to illustrate features and activities offered by HoliMont.

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Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

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12 Month KPI Snapshot

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LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
New Trial Members
0 .4x
New Members

12 Month KPI Snapshot

0
LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
ROAS
0 .4x
ROI
wm-ed youmans

"I would not feel anywhere near as comfortable with the future of HoliMont as I do if not for Williams Media."

Ed Youmans

General Manager

HoliMont

LET’S WORK TOGETHER

Ready to take your company to the next level?

Get in touch to book a quick discovery session, where we’ll chat about your goals and see if we’re a good fit to help you get there.

OUR WORK

SingleSource Accounting

SingleSource Logo Main

Your one-stop shop for outsourced accounting services.

We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.

Industry

Accounting

Location

Buffalo, NY

Services

Web Design & Development

Digital Marketing

Custom Illustration 

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Illustrations

Visualizing the brand.

It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.

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The Team

Custom headshot illustrations.

Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.