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Charlotte’s Booming Tech Industry and Business Opportunities: A Thriving Hub for Growth

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Charlotte’s tech industry is on fire, making waves as one of North America’s most active markets for office leasing. With high-tech software and service jobs growing by an impressive 21.3% in 2022, the city is outpacing the national growth rate of 10.1%. This surge has positioned Charlotte just behind tech hubs like Vancouver and Austin.

The influx of tech talent and venture funding—$153 million in the first half of 2023 alone—has solidified Charlotte’s status as a burgeoning tech hotspot. As more companies set up shop and bring their employees back to the office, the demand for office space is skyrocketing. For businesses and professionals alike, Charlotte offers a fertile ground for growth and innovation, making it a prime destination for your next big opportunity.

Overview of Charlotte’s Tech Industry Growth

Key Factors Driving Growth

Charlotte’s tech industry has experienced significant growth driven by various factors. A primary factor is the city’s strategic positioning as a financial center, home to major bank headquarters which has fostered a robust fintech ecosystem. Additionally, the influx of venture funding—in the first half of 2023 alone, $153 million was awarded to tech companies—has bolstered the local tech landscape. The supportive environment cultivated by initiatives like Innovate Charlotte and various technology parks promotes a collaborative tech community. Venture capitalists and investors play crucial roles by injecting capital and fueling tech startups.

Major Tech Sectors Thriving in Charlotte

Several tech sectors are thriving in Charlotte, reflecting its diversified tech ecosystem. Fintech remains a dominant sector due to the presence of financial giants and innovative startups. Healthcare technology is another growing segment, driven by increasing digital health initiatives and tech integrations in medical services. Artificial intelligence and Internet of Things sectors also exhibit robust growth, drawing talent and investments. Enterprises like Spectrum contribute by providing connectivity solutions across various industries including retail and healthcare, further enhancing the city’s tech infrastructure.

Charlotte’s high-tech software and service job growth, at 21.3% in 2022, places it among the top tech markets in North America. The city’s appeal extends to tech professionals considering relocating to Charlotte for abundant job opportunities and a dynamic work environment. With tech job growth more than doubling the national average, Charlotte is poised for continued expansion and innovation in its tech industry.

Opportunities in Charlotte’s Tech Scene

Startup Ecosystem and Support Infrastructure

Charlotte’s tech scene thrives on a robust startup ecosystem and comprehensive support infrastructure. Innovate Charlotte and the Charlotte Regional Fund for Entrepreneurship foster innovation and growth for startups. These initiatives provide mentorship, funding, and networking opportunities, ensuring that new ventures receive the resources they need to succeed. The presence of technology parks and coworking spaces like Packard Place further enhances the ecosystem by offering affordable office solutions and fostering a collaborative environment. If you’re considering relocating to Charlotte, you’ll find a welcoming community ready to support your entrepreneurial ambitions.

Career Opportunities in Tech

Charlotte offers abundant career opportunities for tech professionals. The city’s high-tech software and service jobs saw a 21.3% increase in 2022, making it a prime location for tech talent. Companies ranging from fintech to healthcare technology and artificial intelligence and website design and development actively seek skilled professionals to join their teams. Tech roles in corporate IT, business intelligence, and software development are especially in demand. With numerous startups and established players in the market, you can find diverse career paths and opportunities for growth in Charlotte’s dynamic tech industry. Venture funding of $153 million in the first half of 2023 further underscores the job market’s vibrancy and potential.

Impact of Tech Industry on Charlotte’s Economy

Economic Contributions of Tech Companies

Tech companies in Charlotte contribute significantly to the city’s economy, with more than 118,000 tech-related workers in the region. The influx of organizations from various tech sectors supports economic diversification. Companies like Spectrum, which has over 2,000 employees in Charlotte, invests heavily in local development. The industry’s impact is evident in the office market, with Charlotte ranking fifth for high-tech job growth, registering a 21.3% increase in 2022. This expansion boosts demand for office spaces, translating into a 4.5% gain in office rent.

Job Creation and Business Opportunities

The tech industry has become a powerful job generator in Charlotte. Growing tech firms create substantial employment opportunities, with the city’s high-tech software and service jobs constituting nearly 12% of all office users in the market. This environment attracts professionals and fosters entrepreneurship. Relocating to Charlotte offers businesses access to a skilled workforce, a collaborative ecosystem, and substantial market demand. Startups and established companies alike find fertile ground for innovation, backed by initiatives like the Charlotte Angel Fund and Innovate Charlotte. The ripple effect enhances other sectors such as real estate, retail, and professional services, driving comprehensive economic growth.

Challenges Facing Charlotte’s Tech Industry

While Charlotte’s tech industry is booming there are challenges to address. The rapid growth demands a steady supply of skilled professionals which can strain local talent pools. Infrastructure needs to keep pace with expansion to support new businesses and tech initiatives. Additionally fostering a diverse and inclusive tech community remains crucial for sustained growth.

Despite these challenges Charlotte’s tech industry presents immense opportunities. By leveraging strategic initiatives and continuous investment the city can maintain its upward trajectory. As you explore business opportunities in Charlotte’s tech landscape remember that overcoming these challenges can lead to even greater rewards and a vibrant thriving tech ecosystem.

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OUR WORK

HoliMont Ski Club

Taking America's largest private ski club from the blue square to double black.

For almost 60 years HoliMont has been committed to creating an environment for generations of families and friends to adventure and build memories together. As America’s largest Private Ski Club, and WNY’s Premier Ski Destination, it was time for a change to reposition the club for the new season they were stepping into. In partnership with their incredibly committed and passionate team, we’ve rolled up our sleeves to not only reintroduce HoliMont as an All-Season Club but to engage new members and remind existing members of how wonderful a place HoliMont is for family, friendship, and fun.
Industry

Private Club Sports

Location

Ellicottville, NY

Brand Identity

Refreshing their identity without reinventing it. 

HoliMont has a very recognizable mark with decades of history behind it – so our approach was focused on breathing new life into a timeless logo.

OLD LOGO

Logo Redesign

Simple & Structured.

Removing the dated styling (shadows, outlines) as well as the caps-case on the word mark helped to reveal a more timeless and versatile logo.

Color Studies & Typography

A high-end, rustic, and elegant take on WNY ski culture

Combining rich greens, rose gold, and a quality typographic system gives HoliMont the recognizable look it deserved.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of Holimont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of HoliMont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Identity

Custom badges for all of the 'Mont's programs. 

We created unique symbols with illustrations to represent each program within HoliMont. You can see these around the ‘Mont any time you visit!

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WEBSITE

A premier destination: online and off.

We took the original site and did a complete overhaul, giving HoliMont the impact it deserves for current and prospective members.

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Mobile

A simple yet beautiful experience, even if you're browsing from the chairlift.

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

Creative Assets

A simple yet beautiful experience, even if you're browsing from the chairlift. ​

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

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Print Materials

A suite of promotional materials for the old souls who prefer something to hold on to. 

From brochures to flyers, signs to branded merch – we’ve done it all to roll out the newly refreshed HoliMont brand.

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoots with the HoliMont staff and members are arguably the most fun any creative team can have while working. 

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoot with the HoliMont staff and members are arguably the most fun any creative team can have while working.

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Iconography

Custom icons add an extra splash of fun and also function.

we created custom-branded iconography used throughout both web & print materials to illustrate features and activities offered by HoliMont.

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Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

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12 Month KPI Snapshot

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12 Month Marketing Wins

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"I would not feel anywhere near as comfortable with the future of HoliMont as I do if not for Williams Media."

Ed Youmans

General Manager

HoliMont

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OUR WORK

SingleSource Accounting

SingleSource Logo Main

Your one-stop shop for outsourced accounting services.

We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.

Industry

Accounting

Location

Buffalo, NY

Services

Web Design & Development

Digital Marketing

Custom Illustration 

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Illustrations

Visualizing the brand.

It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.

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The Team

Custom headshot illustrations.

Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.

let’s work together

Ready to get started?

OUR WORK

Jade Stone Engineering

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Award-winning, NY-based engineering firm that services clients across America.

Jade Stone Engineering is an award-winning, NY-based engineering firm that services clients across America. JSE strives to remain approachable, easy to work with, and consistent in their practical problem-solving skills through mechanical, electrical, and plumbing engineering. We’ve had the privilege of partnering with JSE on our entire service line- including a brand refresh, website transformation, video production, SEO & hyper-target digital marketing.

Industry

Engineering

Location

Watertown, NY

Services

Web Design & Development
Photo/Videography
Digital Marketing

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“We strongly recommend Michael & his team. After two years, we continue to work with them and they continue to provide results.”

Ben Walldroff

CEO

Jade Stone Engineering
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OUR WORK

EMS Wealth Management

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A partnership of four family-owned agencies.

Committed to Western New York with over 100 years of licensed experience and over $150 Million in assets under management, EMS Wealth Management is a full-service financial firm with a broad range of specialties including personal financial planning, 401(k) & employer sponsored retirement plans, estate planning and insurance products. Williams Media worked with them to develop a new identity under the EMS brand as well as a new website, sales brochures & stationary.

Industry

Financial

Location

Buffalo, NY

Services

Web Design & Development
Branding
Photography

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let’s work together

Ready to get started?

OUR WORK

McGuire Development

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Ensuring the highest industry standards in development and property management.

Williams Media was hired to work with the McGuire Development Company on the design and development of their new website. It had been about 10 years since their last site was built, so their team was adamant about taking a thoughtful and strategic approach to the establishment of their “Digital Headquarters.” This included custom photography throughout the website of their Buffalo, NY headquarters that ties together their physical and digital headquarters, confidently welcoming past and current clientele.

Industry

Real Estate

Location

Buffalo, NY
Tampa, FL

Services

Website Design & Development
Digital Marketing
Photography

WEBSITE

Showcasing company expertise.

Their stunning new website delivers a strong focus on company offerings and history, highlighting past and present commercial real estate projects, clientele base, and their extensive portfolio of properties and 3rd party listings.

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For over 15 years McGuire Development has been establishing themselves as one of Buffalo’s most trusted commercial real estate firms with an unrelenting focus on customer service. We’ve had an awesome time working with them and are thrilled to partner with such a great company.
Specializing in a wide range of projects, including commercial and residential developments, healthcare facilities, and industrial spaces; their dedication to sustainable and innovative design has made them a trusted name in the region’s real estate landscape. McGuire Development Company continues to contribute to the growth and development of Buffalo, helping to shape its future.
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Olivia Basile

"My experience working with the Williams Media team has been nothing short of fresh and energetic, with confident collaboration and creativity. They have surpassed what we could have envisioned on our own, and presented us with a relevant, modern approach to our new site.

Working with requested deliverables and realistic deadlines from the Williams Media team has been smooth with constant communication. They do a great job understanding the direct needs of the client and fitting within budget parameters. They are honest and take the time to make sure the client understands exactly what they need to create a successful site launch."

Olivia Basile

Marketing Manager

McGuire Development
let’s work together

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