There’s no question about it, social media is important for your business and you’re probably starting to understand that—if you don’t already.
Because the tide has turned and people now realized that social media is no longer just a fad that was suppose to come and go, but it’s now the way our world operates, more and more businesses have decided to hire a social media manager.
As you’re probably aware, running your social media account isn’t necessarily a side-job or a job for your employee that has a hundred other tasks at hand.
It’s too complex and important not to have eyes on it at all times. I mean, think about it. There’s a very high chance that a potential customer is going to reach out and ask you a question. If you’re not there occupying that space and answering in a timely manner, there’s a good chance he or she will take their business elsewhere.
Or, how about a loyal customer that has a problem or question about your product or service? There’s a good chance that they will reach out to you on your social media channels and making them wait is just downright rude.
In fact, studies say that ignoring a person on social media is equally as rude as ignoring someone talking directly to your face.
Yes, it’s now that personable.
But, you understand all of that, right? I mean, that’s why you’re here. And now it’s time to learn the right questions to ask any potential canadiate you’re considering to run your social media accounts.
Well, let’s get started.
- Community Management
Each applicant will tell you that they have experience sending out posts or tweets for a business or brand. That’s great and all, but the real question is did they create the posts or tweets with an agenda in mind?
Did they create the posts according to a short and long term strategic social media editorial calendar? Or, did the posts relate to the business’s marketing goals?
Or, did they post just for the sake of posting?
At the end of the day, merely posting on social media is not the goal. There needs to be a plan and an agenda behind each post(s) that systematically moves you closer to your desired outcome.
Also, as you’re probably aware, building anything takes time and it’s the same with building an online community.
It takes patience, self-awareness and empathy especially when you receive that inevitable disgruntled comment. It’s important that whoever is running your account knows how to handle it properly. After all, the world is watching.
So, if the candidate in front of you doesn’t showcase these necessary intrinsic qualities, well, here’s your sign.
- Paid Social Media
Organic reach is dead. Like, dead, dead. And because of that, it’s important you have someone that understands how to run sponsored ads on social media—especially Facebook.
Hint: If they say that boosting posts is their primary way of advertising on Facebook, politely shake their hand and move on. I mean, no disrespect to all the people boosting posts, you’re just leaving a lot of money on the table in comparison to running your ads through Power Editor.
At the end of the day, you want someone who has experience managing social budgets and lowering ad costs.
- Social Media Analytics
Analytics are a key to success when it comes to understanding and running a successful social media campaign, and here’s why.
You don’t know what you don’t know.
The analytics and detailed insights that social media offers marketers and businesses are unparalleled. These numbers are going to begin to tell a story and when that story is read properly, you’ll have a happier ending than any Nicholas Sparks book (not that I’ve read any of them).
Having someone that not only understands how to read the analytics but also offer recommendations on what to change is important and necessary.
The questions that you ask when hiring a social media manager are vastly important. Because social media is the new word-of-mouth it’s important that your brand and your image across all social media channels are accurately reflecting who you are as a business.
Don’t lose business or potential business to your competitors simply because you didn’t make social media a priority.
That was so 2008.
While we offer social media plans for businesses, we want to help. Here are 20 precise questions that you can ask to help you get started. On top of that, we’ll add in a BONUS guide with 10 actionable steps you can take today to start seeing an ROI on social media.
P.S. #4 is GOLD.
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