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7 Social Media Mistakes To Avoid

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According to Forbes, over 50 million business are currently on Facebook. With that number only projected to grow, you need to be on top of your game when using social media to market your business. It takes effort and attention to detail to compose and deliver content to your audience that proves to be engaging and successful.

Here are seven mistakes you should avoid to maximize your social media impact.

  1. Not responding.

How can you reap the benefits of social media if you’re not being social? Being active in responding to your followers is key in being able to engage both potential and returning customers. It’s the job of a social media manager to engage in a dialog with people who are ultimately prospective buyers. Not engaging them shows a lack of interest in people and potential customers.

  1. Not having a plan.

It’s impossible to have a meaningful social presence without a plan. What will you post? And how will those posts ultimately correlate to a brand message that is clear and captivating, all while maintaining a brand identity? Having a plan allows for well thought out content that engages the viewer and supports the overall brand.

When it comes to having a plan, an editorial calendar is a great place to start. Click here to download our editorial calendar.

  1. Sharing irrelevant content.

Sharing content not related to your brand not only confuses people, it shows a lack of brand identity. If the content is off-message, you run the risk of annoying or even offending your audience. This can lead to a loss of followers and customers, which also translate to a loss of money. Instead, stay on topic.

Publishing relevant content allows you to attract an interested audience. It also creates trust between you and your followers.

  1. Not tracking performance.

With the amount of analytic tools available there is no reason you shouldn’t be paying attention to the performance of your content. Social media platforms provide ways to see who’s looking at and engaging with your posts.

Using analytics also allows you to discover what content performs best. What does your audience like? Tracking performance allows you to refine this content and market directly to your selected target market, focusing on delivering the most relevant message to the most targeted audience.

  1. Infrequent Posting

Let’s face it…It’s hard to get a peoples attention. Especially on platforms where people are subjected to hundreds of messages and advertisements each day.

With that said, it’s not enough to post a few times a month. Consistently posting meaningful messages and content shows an understanding of your industry and a commitment to your business. It also means your message is seen more. As page owners, the more regularly you post, the more likely your content will be seen and found.

Simply put, it pays to post more.

  1. Using wrong size images.

If you’re managing social media it’s your job to catch the eye of viewers. Using the incorrect resolution of images doesn’t do this. In fact, it can show a lack of attention to detail and portray a lack of interest and commitment to the audience. Using hi-res, attention grabbing images will attract the attention of potential followers and customers.

It’s important to remember that your social media profile might be the first interaction a potential customer has with you and your business. What kind of first impression do you want to make?

  1. Not knowing your audience.

How can you market if you don’t know who your marketing to? Knowing your audience means understanding what they’re interested in and what problems you plan to solve with your social media content.

Posts that are catered to your select demographic allows for relevant content to be published. The great part about utilizing analytics is that it allows you to discover information on your audience to see what they do and don’t not respond too.

If you’re using social media in any capacity for a business it’s important to know what works and what doesn’t. Avoiding these seven mistakes on social media will lead to a much more clear and refined message, allowing you to attract and engage more followers and potential customers.

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OUR WORK

HoliMont Ski Club

Taking America's largest private ski club from the blue square to double black.

For almost 60 years HoliMont has been committed to creating an environment for generations of families and friends to adventure and build memories together. As America’s largest Private Ski Club, and WNY’s Premier Ski Destination, it was time for a change to reposition the club for the new season they were stepping into.

In partnership with their incredibly committed and passionate team, we’ve rolled up our sleeves to not only reintroduce HoliMont as an All-Season Club but to engage new members and remind existing members of how wonderful a place HoliMont is for family, friendship, and fun. 

Industry

Private Club Sports

Location

Ellicottville, NY

Services

Branding
Web Design & Development
Photo/Videography
Digital Marketing

Brand Identity

Refreshing their identity without reinventing it. 

HoliMont has a very recognizable mark with decades of history behind it – so our approach was focused on breathing new life into a timeless logo.

OLD LOGO

Logo Redesign

Simple & Structured.

Removing the dated styling (shadows, outlines) as well as the caps-case on the word mark helped to reveal a more timeless and versatile logo.

Color Studies & Typography

A high-end, rustic, and elegant take on WNY ski culture

Combining rich greens, rose gold, and a quality typographic system gives HoliMont the recognizable look it deserved.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of Holimont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of HoliMont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Identity

Custom badges for all of the 'Mont's programs. 

We created unique symbols with illustrations to represent each program within HoliMont. You can see these around the ‘Mont any time you visit!

WM-PROJ-HMONT-PROGRAM-LOGOS-MOBILE

WEBSITE

A premier destination: online and off.

We took the original site and did a complete overhaul, giving HoliMont the impact it deserves for current and prospective members.

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Mobile

A simple yet beautiful experience, even if you're browsing from the chairlift.

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

Creative Assets

A simple yet beautiful experience, even if you're browsing from the chairlift. ​

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

WM-PROJ-HMONT-MOBILE

Print Materials

A suite of promotional materials for the old souls who prefer something to hold on to. 

From brochures to flyers, signs to branded merch – we’ve done it all to roll out the newly refreshed HoliMont brand.

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoots with the HoliMont staff and members are arguably the most fun any creative team can have while working. 

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoot with the HoliMont staff and members are arguably the most fun any creative team can have while working.

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Play Video
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Iconography

Custom icons add an extra splash of fun and also function.

we created custom-branded iconography used throughout both web & print materials to illustrate features and activities offered by HoliMont.

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Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

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12 Month KPI Snapshot

0
LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
New Trial Members
0 .4x
New Members

12 Month KPI Snapshot

0
LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
ROAS
0 .4x
ROI
wm-ed youmans

"I would not feel anywhere near as comfortable with the future of HoliMont as I do if not for Williams Media."

Ed Youmans

General Manager

HoliMont

LET’S WORK TOGETHER

Ready to take your company to the next level?

Get in touch to book a quick discovery session, where we’ll chat about your goals and see if we’re a good fit to help you get there.

OUR WORK

SingleSource Accounting

SingleSource Logo Main

Your one-stop shop for outsourced accounting services.

We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.

Industry

Accounting

Location

Buffalo, NY

Services

Web Design & Development

Digital Marketing

Custom Illustration 

SingleSource-fullMockup

Illustrations

Visualizing the brand.

It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.

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The Team

Custom headshot illustrations.

Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.