Spectrum Health & Human Services has been serving Western New York for over 40 years. These experienced and caring individuals are passionate about restoring hope to people and helping them enjoy their lives again. They’ve hired us as their agency of record to do an overhaul of their brand. Everything from their logo and brand strategy, to their website and digital strategy. We are honored to be a part of their team as they enable WNY to feel free to hope.
Healthcare
Buffalo, NY
Branding
Web Design & Development
Photo/Videography
Digital Marketing
We believe in leaving everything better than we find it – from people and places, to brands and identities. During a comprehensive rebrand, we not only wanted to honor Spectrum Health’s rich history but also provide a bridge into the present to continue their legacy in the community. We crafted their new identity with a timeless mark and design system that will continue to support their goals and success for years to come.
The use of simple, clean typefaces paired with bright and hopeful colors in a restrained manner has positioned this identity to communicate effectively, and stand the test of time.
Spectrum Health & Human Services empowers people to achieve a gratifying life as they recover from behavioral, emotional, mental health, and/or substance abuse-related disorders. Having a user-friendly site that enables anyone to access help no matter their stage of life was our highest priority.
Spectrum Health & Human Services empowers people to achieve a gratifying life as they recover from behavioral, emotional, mental health, and/or substance abuse-related disorders. Having a user-friendly site that enables anyone to access help no matter their stage of life was our highest priority.
Building on our established framework, we helped identify and convey different facets of Spectrum’s brand story with custom icons.
We’ve focused ongoing efforts on Search Engine Optimization (SEO), to ensure that whether someone is searching for help, or to get involved, Spectrum Health and Human Services is the first organization they’ll come into contact with.
We’ve focused ongoing efforts on Search Engine Optimization (SEO), to ensure that whether someone is searching for help, or to get involved, Spectrum Health and Human Services is the first organization they’ll come into contact with.
We’ve also had the privilege to partner on Collateral Graphic Design, creating numerous ads and other print designs enabling their services to gain awareness in the WNY community.
We’ve also had the privilege to partner on Collateral Graphic Design, creating numerous ads and other print designs enabling their services to gain awareness in the WNY community.
Marketing & Communications Director
1001 East Delavan Avenue Ste. 08 | Buffalo, NY 14215
13230 Ballantyne Corporate Pl #208 | Charlotte, NC 28277
© 2024 Williams Media. | ☀️ Buffalo, NY | All Rights Reserved. | Privacy Policy
We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.
Accounting
Buffalo, NY
It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.
Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.
Jade Stone Engineering is an award-winning, NY-based engineering firm that services clients across America. JSE strives to remain approachable, easy to work with, and consistent in their practical problem-solving skills through mechanical, electrical, and plumbing engineering. We’ve had the privilege of partnering with JSE on our entire service line- including a brand refresh, website transformation, video production, SEO & hyper-target digital marketing.
Engineering
Watertown, NY
Web Design & Development
Photo/Videography
Digital Marketing
CEO
Committed to Western New York with over 100 years of licensed experience and over $150 Million in assets under management, EMS Wealth Management is a full-service financial firm with a broad range of specialties including personal financial planning, 401(k) & employer sponsored retirement plans, estate planning and insurance products. Williams Media worked with them to develop a new identity under the EMS brand as well as a new website, sales brochures & stationary.
Financial
Buffalo, NY
Web Design & Development
Branding
Photography
Williams Media was hired to work with the McGuire Development Company on the design and development of their new website. It had been about 10 years since their last site was built, so their team was adamant about taking a thoughtful and strategic approach to the establishment of their “Digital Headquarters.” This included custom photography throughout the website of their Buffalo, NY headquarters that ties together their physical and digital headquarters, confidently welcoming past and current clientele.
Real Estate
Buffalo, NY
Tampa, FL
Website Design & Development
Digital Marketing
Photography
Their stunning new website delivers a strong focus on company offerings and history, highlighting past and present commercial real estate projects, clientele base, and their extensive portfolio of properties and 3rd party listings.
Marketing Manager