OUR WORK

ODL Orthodontics

Positioning a market leader to set a new standard of excellence in their industry.

As a unique, family-owned Orthodontic Laboratory here in Buffalo, NY; ODL is transforming the world of orthodontics through forward-thinking innovation. Their goal is to create orthodontic solutions that inspire a lifetime of confidence, in patients and practices. We partnered with ODL to create a modern, highly-functional, engaging, colorfully fun, yet restrained website that showcases the innovative and collaborative nature of the laboratory.

Industry

Orthodontics

Location

Buffalo, NY

Services

Web Design & Development
Digital Marketing

WEBSITE

Innovation & Collaboration is the key to making orthodontics attractive.

With creative inspiration rivaling big-name consumer brands; we partnered with ODL to create a modern, highly-functional, engaging, colorfully fun, yet restrained website that showcases the innovative and collaborative nature of the laboratory.

WEBSITE

Innovation & Collaboration is the key to making orthodontics attractive.

With creative inspiration rivaling big-name consumer brands; we partnered with ODL to create a modern, highly-functional, engaging, colorfully fun, yet restrained website that showcases the innovative and collaborative nature of the laboratory.

A simplified process, for the producer and the consumer.

Mobile

Creative Assets

Photorealistic renderings of their entire product catalog.

We utilized hundreds of custom 3D product renderings with onsite interactivity and a unique color palette to brand-identify their specific product lines. This gives a larger-than-life picture of each appliance, that is easily identifiable to the consumer.

Creative Assets

Photorealistic renderings of their entire product catalog.

We utilized hundreds of custom 3D product renderings with onsite interactivity and a unique color palette to brand-identify their specific product lines. This gives a larger-than-life picture of each appliance, that is easily identifiable to the consumer.

Iconography

Shaping the Story.

We created a unique set of branded symbols to help identify and convey the innovative ideas and techniques that make ODL who they are.

Iconography

Shaping the Story.

We created a unique set of branded symbols to help identify and convey the innovative ideas and techniques that make ODL who they are.

media

Branded Videography & Photography.

Three Sixty° Views beautifully captured the atmosphere and culture of ODL through photography and videography. By eliminating generic stock images and creating original content, they helped shape a core component in the unique and authentic visual identity of ODL.

media

Branded Videography & Photography.

Three Sixty° Views beautifully captured the atmosphere and culture of ODL through photography and videography. By eliminating generic stock images and creating original content, they helped shape a core component in the unique and authentic visual identity of ODL.

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Play Video about WM-ODL-video-thumbnail

Digital Advertising

Orthodontic appliances that are made to be seen.

We partnered with ODL to give this new site a large SEO boost, amplifying their reach and footprint on the web to dominate top searches, along with other proprietary digital marketing techniques.

Digital Advertising

Orthodontic appliances that are made to be seen.​

We partnered with ODL to give this new site a large SEO boost, amplifying their reach and footprint on the web to dominate top searches, along with other proprietary digital marketing techniques.

Digital Advertising

Turning Leads into Profits.

We helped identify and capture ODL’s target audience by publishing personalized content that builds authority in their industry, captures quality leads, and eventually lands them valuable long-term customers.

Digital Advertising

Turning Leads into Profits.

We helped identify and capture ODL’s target audience by publishing personalized content that builds authority in their industry, captures quality leads, and eventually lands them valuable long-term customers.

WM-ODL-Tom-headshot

When we chose Williams Media as our marketing & creative partner, we knew we had to be aligned on ideals, high-end aesthetic, and innate grit to get the job done. Michael and his team have delivered on all fronts, and it doesn’t hurt that they’re awesome people to work with. They consistently go above and beyond in both the big and the small things.

Tom Wright

VP Sales & Marketing | Partner

ODL

LET’S WORK TOGETHER

Ready to take your company to the next level?

Get in touch to book a quick discovery session, where we’ll chat about your goals and see if we’re a good fit to help you get there.