Promoting and facilitating business growth in the eight counties of Western New York.
In partnership with Invest Buffalo Niagara, we embarked on a mission to revitalize their web presence, aiming to mirror the vibrant business landscape of the Buffalo Niagara region. Our strategy focused on modernizing the look and feel, enhancing functionality, and ensuring seamless user experiences across all devices.
Central to our redesign was the implementation of our custom framework, streamlining guided access to information and personalizing the user journey and brand persona. Placing emphasis on mobile responsiveness, we guaranteed that users could easily navigate the site and engage with content tailer specifically for them, regardless of the device used.
Industry
Economic Development
Locations
Services
WEBSITE
Bringing Buffalo's bright future to your screens.
Sophisticated design while blending stunning visuals with effortless navigation. Our design presents Buffalo Niagara’s investment landscape in a compelling format, inviting exploration without the need for extensive user action. This approach ensures a captivating, informative experience right from the first click
Mobile
An immersive mobile responsive experience
Enhancing the visual appeal and significantly boosting usability across devices. Users benefit from a seamless transition from desktop to mobile, experiencing the full impact of Buffalo Niagara’s investment opportunities without compromise. It’s not just about accessing information; it’s about enjoying the journey.
Custom Features
Personalized User Journey
We’ve crafted a custom search query menu, revolutionizing swift access and personalizing the user journey on our site. This innovative feature ensures users find exactly what they need with ease, enhancing their experience by connecting them directly to relevant Buffalo Niagara opportunities. Our approach prioritizes efficiency and customization, setting a new standard for user engagement.
“We are thrilled with the results of our partnership with Williams Media. The refreshed website provides a front door for those considering expanding or relocating their business to Buffalo Niagara, and the modern look and feel perfectly illustrates the innovative spirit of our local economy.”
Sarah Larson
Brand & Creative Director
