Positioning a market leader to set a new standard of excellence in their industry.
As a unique, family-owned Orthodontic Laboratory here in Buffalo, NY; ODL is transforming the world of orthodontics through forward-thinking innovation. Their goal is to create orthodontic solutions that inspire a lifetime of confidence, in patients and practices. We partnered with ODL to create a modern, highly-functional, engaging, colorfully fun, yet restrained website that showcases the innovative and collaborative nature of the laboratory.
Industry
Orthodontics
Location
Buffalo, NY
Services
Web Design & Development
Digital Marketing
WEBSITE
Innovation & Collaboration is the key to making orthodontics attractive.
With creative inspiration rivaling big-name consumer brands; we partnered with ODL to create a modern, highly-functional, engaging, colorfully fun, yet restrained website that showcases the innovative and collaborative nature of the laboratory.
WEBSITE
Innovation & Collaboration is the key to making orthodontics attractive.
With creative inspiration rivaling big-name consumer brands; we partnered with ODL to create a modern, highly-functional, engaging, colorfully fun, yet restrained website that showcases the innovative and collaborative nature of the laboratory.
A simplified process, for the producer and the consumer.
Mobile
Creative Assets
Photorealistic renderings of their entire product catalog.
We utilized hundreds of custom 3D product renderings with onsite interactivity and a unique color palette to brand-identify their specific product lines. This gives a larger-than-life picture of each appliance, that is easily identifiable to the consumer.
Creative Assets
Photorealistic renderings of their entire product catalog.
We utilized hundreds of custom 3D product renderings with onsite interactivity and a unique color palette to brand-identify their specific product lines. This gives a larger-than-life picture of each appliance, that is easily identifiable to the consumer.
Iconography
Shaping the Story.
We created a unique set of branded symbols to help identify and convey the innovative ideas and techniques that make ODL who they are.
Iconography
Shaping the Story.
We created a unique set of branded symbols to help identify and convey the innovative ideas and techniques that make ODL who they are.
media
Branded Videography & Photography.
Three Sixty° Views beautifully captured the atmosphere and culture of ODL through photography and videography. By eliminating generic stock images and creating original content, they helped shape a core component in the unique and authentic visual identity of ODL.
media
Branded Videography & Photography.
Three Sixty° Views beautifully captured the atmosphere and culture of ODL through photography and videography. By eliminating generic stock images and creating original content, they helped shape a core component in the unique and authentic visual identity of ODL.
Digital Advertising
Orthodontic appliances that are made to be seen.
We partnered with ODL to give this new site a large SEO boost, amplifying their reach and footprint on the web to dominate top searches, along with other proprietary digital marketing techniques.
Digital Advertising
Orthodontic appliances that are made to be seen.
We partnered with ODL to give this new site a large SEO boost, amplifying their reach and footprint on the web to dominate top searches, along with other proprietary digital marketing techniques.
Digital Advertising
Turning Leads into Profits.
We helped identify and capture ODL’s target audience by publishing personalized content that builds authority in their industry, captures quality leads, and eventually lands them valuable long-term customers.
Digital Advertising
Turning Leads into Profits.
We helped identify and capture ODL’s target audience by publishing personalized content that builds authority in their industry, captures quality leads, and eventually lands them valuable long-term customers.
"When we chose Williams Media as our marketing & creative partner, we knew we had to be aligned on ideals, high-end aesthetic, and innate grit to get the job done. Michael and his team have delivered on all fronts, and it doesn’t hurt that they’re awesome people to work with. They consistently go above and beyond in both the big and the small things."
Tom Wright
VP Sales & Marketing | Partner
