Taking America's largest private ski club from the blue square to double black.
For almost 60 years HoliMont has been committed to creating an environment for generations of families and friends to adventure and build memories together. As America’s largest Private Ski Club, and WNY’s Premier Ski Destination, it was time for a change to reposition the club for the new season they were stepping into.
In partnership with their incredibly committed and passionate team, we’ve rolled up our sleeves to not only reintroduce HoliMont as an All-Season Club but to engage new members and remind existing members of how wonderful a place HoliMont is for family, friendship, and fun.
Industry
Private Club Sports
Location
Ellicottville, NY
Services
Branding
Web Design & Development
Photo/Videography
Digital Marketing
- Silver ADDY Winner
Brand Identity
Refreshing their identity without reinventing it.
HoliMont has a very recognizable mark with decades of history behind it – so our approach was focused on breathing new life into a timeless logo.
OLD LOGO
Logo Redesign
Simple & Structured.
Removing the dated styling (shadows, outlines) as well as the caps-case on the word mark helped to reveal a more timeless and versatile logo.
Color Studies & Typography
A high-end, rustic, and elegant take on WNY ski culture
Combining rich greens, rose gold, and a quality typographic system gives HoliMont the recognizable look it deserved.
Brand Texture
Topographic mapping of the 'Mont made for the perfect texture.
We converted a topographic map of Holimont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.
Brand Texture
Topographic mapping of the 'Mont made for the perfect texture.
We converted a topographic map of HoliMont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.
Brand Identity
Custom badges for all of the 'Mont's programs.
We created unique symbols with illustrations to represent each program within HoliMont. You can see these around the ‘Mont any time you visit!
WEBSITE
A premier destination: online and off.
We took the original site and did a complete overhaul, giving HoliMont the impact it deserves for current and prospective members.
Mobile
A simple yet beautiful experience, even if you're browsing from the chairlift.
A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.
Creative Assets
A simple yet beautiful experience, even if you're browsing from the chairlift.
A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.
Print Materials
A suite of promotional materials for the old souls who prefer something to hold on to.
From brochures to flyers, signs to branded merch – we’ve done it all to roll out the newly refreshed HoliMont brand.
Photography & Video
Capturing the HoliMont experience.
Our photo and video shoots with the HoliMont staff and members are arguably the most fun any creative team can have while working.
Photography & Video
Capturing the HoliMont experience.
Our photo and video shoot with the HoliMont staff and members are arguably the most fun any creative team can have while working.
Iconography
Custom icons add an extra splash of fun and also function.
we created custom-branded iconography used throughout both web & print materials to illustrate features and activities offered by HoliMont.
Social Media
All-season content for our favorite all-season club.
Keeping in touch with all of HoliMont’s members has never been so easy, or fun!
Social Media
All-season content for our favorite all-season club.
Keeping in touch with all of HoliMont’s members has never been so easy, or fun!
Digital Advertising
Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.
Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.
Digital Advertising
Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.
Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.
12 Month KPI Snapshot
LEADS GENERATED
New Trial Members
New Members
in Lifetime Value
New Trial Members
New Members
12 Month KPI Snapshot
LEADS GENERATED
New Trial Members
New Members
in Lifetime Value
ROAS
ROI
"I would not feel anywhere near as comfortable with the future of HoliMont as I do if not for Williams Media."
Ed Youmans
General Manager
