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Hiring A Social Media Manager? Ask These Questions

Ready to amplify your organization?

There’s no question about it, social media is important for your business and you’re probably starting to understand that—if you don’t already.

Because the tide has turned and people now realized that social media is no longer just a fad that was suppose to come and go, but it’s now the way our world operates, more and more businesses have decided to hire a social media manager.

As you’re probably aware, running your social media account isn’t necessarily a side-job or a job for your employee that has a hundred other tasks at hand.

It’s too complex and important not to have eyes on it at all times. I mean, think about it. There’s a very high chance that a potential customer is going to reach out and ask you a question. If you’re not there occupying that space and answering in a timely manner, there’s a good chance he or she will take their business elsewhere.

Or, how about a loyal customer that has a problem or question about your product or service? There’s a good chance that they will reach out to you on your social media channels and making them wait is just downright rude.

In fact, studies say that ignoring a person on social media is equally as rude as ignoring someone talking directly to your face.

Yes, it’s now that personable.

But, you understand all of that, right? I mean, that’s why you’re here. And now it’s time to learn the right questions to ask any potential canadiate you’re considering to run your social media accounts.

Well, let’s get started.

  1. Community Management

Each applicant will tell you that they have experience sending out posts or tweets for a business or brand. That’s great and all, but the real question is did they create the posts or tweets with an agenda in mind?

Did they create the posts according to a short and long term strategic social media editorial calendar? Or, did the posts relate to the business’s marketing goals?

Or, did they post just for the sake of posting?

At the end of the day, merely posting on social media is not the goal. There needs to be a plan and an agenda behind each post(s) that systematically moves you closer to your desired outcome.

Also, as you’re probably aware, building anything takes time and it’s the same with building an online community.

It takes patience, self-awareness and empathy especially when you receive that inevitable disgruntled comment. It’s important that whoever is running your account knows how to handle it properly. After all, the world is watching.

So, if the candidate in front of you doesn’t showcase these necessary intrinsic qualities, well, here’s your sign.

  1. Paid Social Media

Organic reach is dead. Like, dead, dead. And because of that, it’s important you have someone that understands how to run sponsored ads on social media—especially Facebook.

Hint: If they say that boosting posts is their primary way of advertising on Facebook, politely shake their hand and move on. I mean, no disrespect to all the people boosting posts, you’re just leaving a lot of money on the table in comparison to running your ads through Power Editor.

At the end of the day, you want someone who has experience managing social budgets and lowering ad costs.

  1. Social Media Analytics

Analytics are a key to success when it comes to understanding and running a successful social media campaign, and here’s why.

You don’t know what you don’t know.

The analytics and detailed insights that social media offers marketers and businesses are unparalleled. These numbers are going to begin to tell a story and when that story is read properly, you’ll have a happier ending than any Nicholas Sparks book (not that I’ve read any of them).

Having someone that not only understands how to read the analytics but also offer recommendations on what to change is important and necessary.

The questions that you ask when hiring a social media manager are vastly important. Because social media is the new word-of-mouth it’s important that your brand and your image across all social media channels are accurately reflecting who you are as a business.

Don’t lose business or potential business to your competitors simply because you didn’t make social media a priority.

That was so 2008.

While we offer social media plans for businesses, we want to help. Here are 20 precise questions that you can ask to help you get started. On top of that, we’ll add in a BONUS guide with 10 actionable steps you can take today to start seeing an ROI on social media.

P.S. #4 is GOLD.
Subscribe below and we’ll send you the questions!



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OUR WORK

HoliMont Ski Club

Taking America's largest private ski club from the blue square to double black.

For almost 60 years HoliMont has been committed to creating an environment for generations of families and friends to adventure and build memories together. As America’s largest Private Ski Club, and WNY’s Premier Ski Destination, it was time for a change to reposition the club for the new season they were stepping into.

In partnership with their incredibly committed and passionate team, we’ve rolled up our sleeves to not only reintroduce HoliMont as an All-Season Club but to engage new members and remind existing members of how wonderful a place HoliMont is for family, friendship, and fun. 

Industry

Private Club Sports

Location

Ellicottville, NY

Services

Branding
Web Design & Development
Photo/Videography
Digital Marketing

Brand Identity

Refreshing their identity without reinventing it. 

HoliMont has a very recognizable mark with decades of history behind it – so our approach was focused on breathing new life into a timeless logo.

OLD LOGO

Logo Redesign

Simple & Structured.

Removing the dated styling (shadows, outlines) as well as the caps-case on the word mark helped to reveal a more timeless and versatile logo.

Color Studies & Typography

A high-end, rustic, and elegant take on WNY ski culture

Combining rich greens, rose gold, and a quality typographic system gives HoliMont the recognizable look it deserved.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of Holimont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of HoliMont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Identity

Custom badges for all of the 'Mont's programs. 

We created unique symbols with illustrations to represent each program within HoliMont. You can see these around the ‘Mont any time you visit!

WM-PROJ-HMONT-PROGRAM-LOGOS-MOBILE

WEBSITE

A premier destination: online and off.

We took the original site and did a complete overhaul, giving HoliMont the impact it deserves for current and prospective members.

WM-PROJ-HMONT-WEB-MOCKUP-2
WM-PROJ-HMONT-WEB-MOCKUP-3

Mobile

A simple yet beautiful experience, even if you're browsing from the chairlift.

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

Creative Assets

A simple yet beautiful experience, even if you're browsing from the chairlift. ​

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

WM-PROJ-HMONT-MOBILE

Print Materials

A suite of promotional materials for the old souls who prefer something to hold on to. 

From brochures to flyers, signs to branded merch – we’ve done it all to roll out the newly refreshed HoliMont brand.

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoots with the HoliMont staff and members are arguably the most fun any creative team can have while working. 

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoot with the HoliMont staff and members are arguably the most fun any creative team can have while working.

williams-media-holimont-video-image
Play Video
WM-PROJ-HMONT-ICONS-BOTTOM

Iconography

Custom icons add an extra splash of fun and also function.

we created custom-branded iconography used throughout both web & print materials to illustrate features and activities offered by HoliMont.

WM-PROJ-HMONT-LARGE-ICON
WM-PROJ-HMONT-ICONS-TOP
WM-PROJ-HMONT-SOCIAL-POSTS-2

Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

holimont-970x250
Adventure Is Calling-300x600

12 Month KPI Snapshot

0
LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
New Trial Members
0 .4x
New Members

12 Month KPI Snapshot

0
LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
ROAS
0 .4x
ROI
wm-ed youmans

"I would not feel anywhere near as comfortable with the future of HoliMont as I do if not for Williams Media."

Ed Youmans

General Manager

HoliMont

LET’S WORK TOGETHER

Ready to take your company to the next level?

Get in touch to book a quick discovery session, where we’ll chat about your goals and see if we’re a good fit to help you get there.

OUR WORK

SingleSource Accounting

SingleSource Logo Main

Your one-stop shop for outsourced accounting services.

We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.

Industry

Accounting

Location

Buffalo, NY

Services

Web Design & Development

Digital Marketing

Custom Illustration 

SingleSource-fullMockup

Illustrations

Visualizing the brand.

It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.

WM-PROJ-SINGLESOURCE-FACES

The Team

Custom headshot illustrations.

Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.