It’s a common problem. Facebook reach and engagement. For many business, it doesn’t matter how often they post, they just can’t seem to get any traction on Facebook.
For many people, they assume “boosting” a page is the answer. But this doesn’t address the problem, it just allows more people to see your content. And if your content isn’t good people won’t respond.
See, it’s not enough to just post. Posting is great, but it’s not the goal. The goal is solving your audience’s problem. You need posts that engage and persuade your reader to move and interact. Post with a plan of attack and a clear mission in mind.
Here are some tips on how you can start engaging your readers and get the most out of Facebook starting today.
Plan Your Content
Planning is important because you need to know where you’re going and how you will get there. What are you hoping to accomplish through a post? What are you hoping to inspire the audience to do?
It’s crucial to have a consistent and unified brand message. Planning your content will allow you to create an overall theme and message to convey that will tell a story to your audience. Once you get that down, you can start to intentionally choose content that works with your overall goal and engages the reader.
The Eight Second Rule
Did you know the average attention span is eight seconds? With a variety of companies and people all competing for that same eight seconds, it’s important to take advantage of the time you’re given. This means having a clear, concise message.
What it doesn’t mean, though, is publishing surface level “fluff”. While it’s important to capture the users attention, it’s also important to offer value. People are much more likely to remember you not for some flashy post, but for the value you gave them. Writing content that engages and educates will prove to be the best content you can offer someone.
Offering a promotion or coupon via Facebook is a great way to offer value. It also calls your audience to action, encouraging them to use that promotion which then drives business.
Video is the number one form of content on social media. And there’s a reason why. It’s engaging and captures attention. While you may not have the resources to produce a professional, slick film it’s worth experimenting and investing in tools that can offer you quality video content. Ask yourself what messages could translate well to video? What can you do to make your posts more interactive?
For those not comfortable being on camera, Facebook as a solution for you too. Through the Live Contributor feature, page owners can assign someone to log into their Facebook account and go live on the Businesses Facebook page for them.
It’s not enough to grow organically anymore, there’s just too much competition. Organic reach is dead and it’s not going to be resurrected. That’s why we’re big fans of paid advertisements on Facebook and the wonders it can do for any business.
For a deeper dive into the world of Facebook Ad’s check out blogs, How to Increase Online Sales Using Facebook Ads and How Facebook Ads and Email Marketing Work Together.
The great thing about paid ads is that you don’t need to break the bank. A relatively small investment opens up a large enough audience to get noticed and experience the engagement you want. The more money you’re willing to spend, the more people Facebook allows you to access.
There’s also an endless amount of ways to customize your message to taylor your message the the audiences (weird sentences) that will be the most receptive to it. Using paid ad’s is the way to go if you’re serious about expanding your reach.
Consistency Is Key
Did you know Facebook prioritizes messages in your news feed based on how often a page or business posts content? It also prioritizes fast loading web pages. This means if you’re not regularly posting, or directing traffic to a slow page, you’re dropping in priority.
Posting consistent, relevant content will not only help you in the world of Facebook algorithms, but bring value to your audience. The more consistently you post, the better your chances are of being seen and taken seriously.
If you’re serious about kick starting your productively on Facebook, we encourage you to experiment with some of these features. Facebook gives people the tools, it’s only a matter how learning how to use them to your advantage.
For a more in depth guide on how to get the most out of Facebook, download our ebook, The Beginner’s Guide to Facebook Ads below.