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5 Ways To Better Your Facebook Game

Ready to amplify your organization?

It’s a common problem. Facebook reach and engagement. For many business, it doesn’t matter how often they post, they just can’t seem to get any traction on Facebook.

For many people, they assume “boosting” a page is the answer. But this doesn’t address the problem, it just allows more people to see your content. And if your content isn’t good people won’t respond.

See, it’s not enough to just post. Posting is great, but it’s not the goal. The goal is solving your audience’s problem. You need posts that engage and persuade your reader to move and interact. Post with a plan of attack and a clear mission in mind.

Here are some tips on how you can start engaging your readers and get the most out of Facebook starting today.

Plan Your Content

Planning is important because you need to know where you’re going and how you will get there. What are you hoping to accomplish through a post? What are you hoping to inspire the audience to do?

It’s crucial to have a consistent and unified brand message. Planning your content will allow you to create an overall theme and message to convey that will tell a story to your audience. Once you get that down, you can start to intentionally choose content that works with your overall goal and engages the reader.

The Eight Second Rule

Did you know the average attention span is eight seconds? With a variety of companies and people all competing for that same eight seconds, it’s important to take advantage of the time you’re given. This means having a clear, concise message.

What it doesn’t mean, though, is publishing surface level “fluff”. While it’s important to capture the users attention, it’s also important to offer value. People are much more likely to remember you not for some flashy post, but for the value you gave them. Writing content that engages and educates will prove to be the best content you can offer someone.

Offering a promotion or coupon via Facebook is a great way to offer value. It also calls your audience to action, encouraging them to use that promotion which then drives business.

Video

Video is the number one form of content on social media. And there’s a reason why. It’s engaging and captures attention. While you may not have the resources to produce a professional, slick film it’s worth experimenting and investing in tools that can offer you quality video content. Ask yourself what messages could translate well to video? What can you do to make your posts more interactive?

For those not comfortable being on camera, Facebook as a solution for you too. Through the Live Contributor feature, page owners can assign someone to log into their Facebook account and go live on the Businesses Facebook page for them.

Paid Ads

It’s not enough to grow organically anymore, there’s just too much competition. Organic reach is dead and it’s not going to be resurrected. That’s why we’re big fans of paid advertisements on Facebook and the wonders it can do for any business.

For a deeper dive into the world of Facebook Ad’s check out blogs, How to Increase Online Sales Using Facebook Ads and How Facebook Ads and Email Marketing Work Together.

The great thing about paid ads is that you don’t need to break the bank. A relatively small investment opens up a large enough audience to get noticed and experience the engagement you want. The more money you’re willing to spend, the more people Facebook allows you to access.

There’s also an endless amount of ways to customize your message to taylor your message the the audiences (weird sentences) that will be the most receptive to it. Using paid ad’s is the way to go if you’re serious about expanding your reach.

Consistency Is Key

Did you know Facebook prioritizes messages in your news feed based on how often a page or business posts content? It also prioritizes fast loading web pages. This means if you’re not regularly posting, or directing traffic to a slow page, you’re dropping in priority.

Posting consistent, relevant content will not only help you in the world of Facebook algorithms, but bring value to your audience. The more consistently you post, the better your chances are of being seen and taken seriously.

If you’re serious about kick starting your productively on Facebook, we encourage you to  experiment with some of these features. Facebook gives people the tools, it’s only a matter how learning how to use them to your advantage.

For a more in depth guide on how to get the most out of Facebook, download our ebook, The Beginner’s Guide to Facebook Ads below.

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OUR WORK

HoliMont Ski Club

Taking America's largest private ski club from the blue square to double black.

For almost 60 years HoliMont has been committed to creating an environment for generations of families and friends to adventure and build memories together. As America’s largest Private Ski Club, and WNY’s Premier Ski Destination, it was time for a change to reposition the club for the new season they were stepping into.

In partnership with their incredibly committed and passionate team, we’ve rolled up our sleeves to not only reintroduce HoliMont as an All-Season Club but to engage new members and remind existing members of how wonderful a place HoliMont is for family, friendship, and fun. 

Industry

Private Club Sports

Location

Ellicottville, NY

Services

Branding
Web Design & Development
Photo/Videography
Digital Marketing

Brand Identity

Refreshing their identity without reinventing it. 

HoliMont has a very recognizable mark with decades of history behind it – so our approach was focused on breathing new life into a timeless logo.

OLD LOGO

Logo Redesign

Simple & Structured.

Removing the dated styling (shadows, outlines) as well as the caps-case on the word mark helped to reveal a more timeless and versatile logo.

Color Studies & Typography

A high-end, rustic, and elegant take on WNY ski culture

Combining rich greens, rose gold, and a quality typographic system gives HoliMont the recognizable look it deserved.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of Holimont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Texture

Topographic mapping of the 'Mont made for the perfect texture.

We converted a topographic map of HoliMont in order to create a series of brand textures to add some intrigue and beauty to the visual identity.

Brand Identity

Custom badges for all of the 'Mont's programs. 

We created unique symbols with illustrations to represent each program within HoliMont. You can see these around the ‘Mont any time you visit!

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WEBSITE

A premier destination: online and off.

We took the original site and did a complete overhaul, giving HoliMont the impact it deserves for current and prospective members.

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Mobile

A simple yet beautiful experience, even if you're browsing from the chairlift.

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

Creative Assets

A simple yet beautiful experience, even if you're browsing from the chairlift. ​

A partner dedicated to the outdoors needs a platform that’s easily accessible on the go. We created a seamless, simple design that makes getting the information you need a walk in the park.

WM-PROJ-HMONT-MOBILE

Print Materials

A suite of promotional materials for the old souls who prefer something to hold on to. 

From brochures to flyers, signs to branded merch – we’ve done it all to roll out the newly refreshed HoliMont brand.

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoots with the HoliMont staff and members are arguably the most fun any creative team can have while working. 

Photography & Video

Capturing the HoliMont experience.

Our photo and video shoot with the HoliMont staff and members are arguably the most fun any creative team can have while working.

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Play Video
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Iconography

Custom icons add an extra splash of fun and also function.

we created custom-branded iconography used throughout both web & print materials to illustrate features and activities offered by HoliMont.

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Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Social Media

All-season content for our favorite all-season club.

Keeping in touch with all of HoliMont’s members has never been so easy, or fun!

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

Digital Advertising

Driving awareness, engagement, and hundreds of new members with a multi-channel digital strategy.

Reintroducing HoliMont as an All-Season Club requires the right attention, at the right time. With a multi-channel digital strategy, we are able to present HoliMont as the perfect destination for family, friendship, and fun.

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12 Month KPI Snapshot

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LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
New Trial Members
0 .4x
New Members

12 Month KPI Snapshot

0
LEADS GENERATED
0
New Trial Members
0
New Members
$ 0 .1M+
in Lifetime Value
0 .4x
ROAS
0 .4x
ROI
wm-ed youmans

"I would not feel anywhere near as comfortable with the future of HoliMont as I do if not for Williams Media."

Ed Youmans

General Manager

HoliMont

LET’S WORK TOGETHER

Ready to take your company to the next level?

Get in touch to book a quick discovery session, where we’ll chat about your goals and see if we’re a good fit to help you get there.

OUR WORK

SingleSource Accounting

SingleSource Logo Main

Your one-stop shop for outsourced accounting services.

We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.

Industry

Accounting

Location

Buffalo, NY

Services

Web Design & Development

Digital Marketing

Custom Illustration 

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Illustrations

Visualizing the brand.

It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.

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The Team

Custom headshot illustrations.

Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.