OUR WORK

McCarthy Williams

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A monogram mark for the firm.

McCarthy Williams is a Buffalo-Based law firm that focuses its practice on the areas of small business and estate planning. We worked with them to design their new brand identity and while this was a super exciting project (as Michael’s cousin Bridget is one of the partners at the firm) it was also incredibly challenging.

They wanted a monogram mark for the firm (which happened to be the same two letters as the Williams Media mark). It was kind of like having to design the same logo again but it had to be completely unique to them.

The end result was something both our team and theirs is tremendously proud of. We MAY have even considered not presenting this option to them so we could use it for the agency.

Industry

Legal

Location

Buffalo, NY

Services

Branding

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“We strongly recommend Michael & his team. After two years, we continue to work with them and they continue to provide results.”

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LET’S WORK TOGETHER

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OUR WORK

SingleSource Accounting

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Your one-stop shop for outsourced accounting services.

We partnered with SingleSource to create a forward-thinking, playful and engaging website to uniquely position the startup within the saturated landscape of financial services. SingleSource takes pride in making state-of-the-art accounting solutions accessible to businesses of all sizes using their unique people + technology approach. With powerfully simple visuals and effective user flow, this conversion-optimized site was built to foster their growth.

Industry

Accounting

Location

Buffalo, NY

Services

Web Design & Development

Digital Marketing

Custom Illustration 

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Illustrations

Visualizing the brand.

It was important for us to convey the brand in the most accurate way, so our team also crafted a suite of 24 custom illustrations to demonstrate every aspect of the SingleSource experience.

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The Team

Custom headshot illustrations.

Business headshots are boring. We thought we would spice things up by hand-drawing everyone on the accounting team to create an inviting presence while maintaining brand consistency.