McCarthy Williams is a Buffalo-Based law firm that focuses its practice on the areas of small business and estate planning. We worked with them to design their new brand identity and while this was a super exciting project (as Michael’s cousin Bridget is one of the partners at the firm) it was also incredibly challenging.
They wanted a monogram mark for the firm (which happened to be the same two letters as the Williams Media mark). It was kind of like having to design the same logo again but it had to be completely unique to them.
The end result was something both our team and theirs is tremendously proud of. We MAY have even considered not presenting this option to them so we could use it for the agency.