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The Beginner’s Guide to Facebook Ads

If you own or work for a small business, chances are you rely on leads to generate business. And if you’re not getting those leads, chances they’re going to someone else. If you want to remain competitive in 2017 you need to know what Facebook can do for you.

The Beginner’s Guide to Facebook Ads provides step by step instruction for how to expand and grow your business by harnessing the power of Facebook Ads. Everything from campaign development to understanding metrics.

This e-book covers what you’ll need to get started including the process Facebook uses to promote your ads, and the tools it supplies for maximizing both reach and engagement.

Download The Beginners Guide to Facebook Ads below!
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The Campaign

The most important part of your Facebook strategy is defining your campaign. What is its purpose? What problem are you trying to solve? You need a strategy that’s more than blindly putting money behind a picture or post.

The Audience

So who is your target market and how do you cater to them? Demographics, interests, browsing habits – they’re all recorded on Facebook and available for us to utilize. Learning how to use them is the difference between a good and bad campaign.

The Ad

Your ad is everything from language to design. It’s a visual representation of your product and brand, so it’s important to create something that will captivate and move your audience.

Measuring Success

What is your audience telling you? The metrics tell a story, and it’s either a good one or a bad one. Learn how to read them and use that information to cater the best possible experience to your audience.

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